Senior SEO Off-Page Specialist
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Job Description
SEO Specialist managing off-page strategies for iGaming media publications. Planning and executing link building and PR campaigns in dynamic environments.
Responsibilities:
- Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets
- Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners
- Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control
- Monitor competitor backlink profiles and identify gap and opportunity targets
- Audit existing link profiles, flag toxic or risky links, and manage disavow where needed
- Report on off-page performance and its impact on rankings and organic growth
- Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals
Requirements:
- English as first language or C2 level
- 3+ years in on-page SEO, ideally in iGaming or sports betting
- Strong command of on-page optimisation and search intent
- Proficiency in keyword research and structured briefs
- Familiarity with Ahrefs or equivalent tools
Benefits:
- 40 days of holidays of your choosing (take only the bank holidays you want!)
- Flexible working hours
- Yearly bonus based on performance
- Health Insurance allowance
- Sports Allowance
- Work from Home Allowance
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