Senior Social Marketing Associate
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Job Description
Senior Social Marketing Associate at DraftKings shaping fan engagement through compelling social content across platforms. Creating original content and aligning with strategy to deepen brand connection.
Responsibilities:
- Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience.
- Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life.
- Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.
- Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.
- Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.
- Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.
Requirements:
- At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment.
- Strong hands-on experience creating social content using graphic design and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, CapCut, or similar).
- A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time.
- Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends.
- Willingness to be available on nights or weekends to create and publish real-time content during peak moments.
Benefits:
- bonuses
- equity and benefits as applicable
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