Senior Staff Product Marketing Specialist
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Job Description
Senior Staff Product Marketing Specialist advancing Renesas semiconductor solutions for industrial and building automation. Leading channel strategy, distributor enablement, customer engagement, and regional market development.
Responsibilities:
- Develop and execute regional channel engagement plans for Renesas solutions and new product introductions
- Create marketing programs that increase distributor awareness, readiness, and adoption
- Establish distributor- and account-specific engagement strategies with Sales
- Coordinate product launches, solution campaigns, and strategic market initiatives
- Lead presentations, workshops, and technical marketing sessions for distributors and mass-market customers
- Drive early customer engagement to identify application-level business opportunities
- Build relationships with distributors, customers, and ecosystem partners
- Identify product opportunities, competitive differentiation, and emerging customer requirements
- Convert identified opportunities into customer engagements and business growth
- Position and promote application-focused solutions across Industrial and Building Automation markets
- Enable distributor and sales teams with messaging, use cases, market context, and solution knowledge
- Champion cross-business and system-level initiatives spanning multiple Renesas product portfolios
- Serve as a regional connector across Business Development, Sales, FAEs, Marketing, Product Groups, and Solutions teams
- Represent regional customer and channel requirements in corporate planning discussions
- Capture competitive intelligence, customer feedback, market trends, and unmet application needs
- Influence future solution development, positioning, and new product introduction priorities
Requirements:
- 8+ years of experience in business development, product or channel marketing, technical sales, or a related customer-facing commercial role
- Experience preferably within the semiconductor or electronics industry
- Must be locally based in the San Diego, California or Phoenix, Arizona area
- Able to regularly engage with distributor partners, customers, and Renesas teams throughout the region
- Strong understanding of Industrial markets, including Building Automation, Industrial Automation, Smart Infrastructure, or Energy
- Demonstrated success developing distributor, customer, and ecosystem relationships and converting market opportunities into business growth
- Experience supporting new product introductions, solution launches, channel enablement, or go-to-market initiatives
- Ability to understand and communicate technical products and solutions in an application- and customer-focused manner
- Strong strategic thinking, business acumen, analytical skills, and communication capabilities
- Ability to influence and collaborate across Sales, FAEs, Product Management, Marketing, Business Development, and other functions within a global matrixed organization
- Bachelor's degree in Engineering, Business, Marketing, or a related field
Benefits:
- Annual bonus opportunities
- RSU/equity awards
- 401(k) company matching
- Comprehensive health and wellness benefits
- Paid time off
- Paid holidays
- Other company-sponsored programs
- Competitive benefits package alongside salary
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