SEO Manager
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Job Description
SEO Manager providing strategic leadership in digital search for Amsive's clients. Leading a team and driving data-driven SEO and AI search initiatives with a focus on growth.
Responsibilities:
- Translating client objectives into effective organic and AI search marketing strategies
- Conducting comprehensive, prioritized site audits and proactively identifying content and technical SEO opportunities that drive relevant organic visibility and traffic at scale
- Documenting recommended solutions in a concise and compelling manner, working with development teams to advise on implementation
- Developing realistic business cases to convince clients to prioritize and implement SEO initiatives
- Deriving strategic search query and prompt evaluations to drive successful initiatives based on attainable organic and AI search opportunities
- Monitoring and analyzing site performance using a range of SEO, AI, and site analytics tools
- Interpreting and explaining data discoveries as they relate to organic and AI search, specific initiatives, and client KPIs
- Developing and effectively communicating SEO and AI search strategies, deliverables, and results
- Performing competitive analyses to identify organic search opportunities
- Identifying opportunities to improve organic conversion rates
- Supervising QA of SEO implementations
- Acting as primary client contact, providing education for clients around organic search strategies, tactics, deliverables, and performance
- Leading (and inspiring) a team of 1-3 members in the execution of client SEO and AI search programs
- Staying up to date on current search industry trends and technologies, and proactively communicating these trends to clients and the broader Amsive team
Requirements:
- 6+ years or more of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands
- Strong understanding of current SEO and AI search best practices, search engine ranking factors, cross-channel marketing principles, and a strong grasp on how to help clients meet business goals as realistically as possible, setting the right expectations
- Strong understanding of concepts such as URL discovery, crawling, rendering, indexing, and ‘crawl budget’
- Understanding of web performance and page speed optimizations
- Inside-out knowledge of Screaming Frog and Google Search Console
- Experience using other enterprise SEO tools such as Botify, Lumar, OnCrawl, Ryte, BrightEdge, STAT, SEMrush, ahrefs, etc.
- Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
- Strong project management and organization skills, ability to be flexible and adaptable and prioritize and manage multiple concurrent projects
- Experience with Google Analytics, Looker Studio, and connected APIs for data analysis and reporting
- Familiarity with HTML, CSS, and JavaScript (as it relates to SEO)
Benefits:
- Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
- Dental, Vision, and Health Insurance
- 401(k) with a company match program
- Paid Parental Leave
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