Solutions Marketing Manager
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Job Description
Solutions Marketing Manager driving messaging and demand generation for MCCi’s JustFOIA and JustMeetings government software. Building campaigns, sales enablement, webinars, and pipeline growth.
Responsibilities:
- Develop and maintain solution-level messaging, value propositions, key benefits, and competitive differentiation for JustFOIA and JustMeetings
- Translate product capabilities into outcome-based messaging for government and public sector audiences
- Create and maintain sales enablement assets, including one-pagers, battle cards, talk tracks, and objection-handling resources
- Develop and execute integrated demand generation campaigns across email, webinars, content, conferences, and digital channels
- Build and optimize nurture, lifecycle, and cross-sell programs for customers and prospects
- Develop content plans supporting lead generation initiatives, including blogs, guides, case studies, and campaign assets
- Conduct customer interviews and create customer success stories and case studies
- Produce and facilitate lead-generating webinars, including presentation development and live delivery
- Write promotional emails and campaign content
- Monitor industry trends, regulatory updates, and market changes
- Collaborate with Sales, Product, and Marketing teams to align campaigns with revenue goals and business priorities
- Analyze campaign performance and report on leads, conversion rates, pipeline contribution, and ROI
- Optimize campaigns, messaging, and content based on performance data and market insights
Requirements:
- 5–8 years of experience in solutions marketing, product marketing, or demand generation within a B2B SaaS environment
- Experience developing value propositions, buyer personas, and go-to-market messaging strategies
- Proven success planning and executing paid and organic demand generation programs
- Experience managing campaign budgets and measuring performance against pipeline and revenue objectives
- Strong content creation, writing, editing, and storytelling skills
- Experience creating sales enablement materials and partnering closely with sales teams
- Strong analytical skills with the ability to interpret campaign data and make optimization recommendations
- Excellent project management and cross-functional collaboration skills
- Ability to balance strategic planning with hands-on execution
- Experience marketing complex software solutions to government, public sector, or regulated-industry audiences
- Experience marketing to municipal clerks, records management professionals, or public records organizations
- Experience developing and executing webinar-based lead generation programs
- Knowledge of government purchasing processes and public sector technology markets
- Experience building nurture and lifecycle marketing programs within CRM and marketing automation platforms
Benefits:
- Remote work and virtual collaboration
- Inclusive remote-team practices
- Flexible, comfortable dress environment
- Collaborative team environment
- Equal opportunity workplace
- Inclusive work environment
- Culture emphasizing trust, approachability, kindness, empathy, and respect
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