Steam Launch Marketing Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Steam launch marketing lead driving store optimization, creator seeding, and community growth for Wooster Games’ unannounced multiplayer PC game. Turning demos and player-generated clips into wishlists and launch sales.
Responsibilities:
- Own the Steam launch plan from demo through launch and the first 30 days
- Build and run the timeline covering the Steam store page, demo release, Steam Next Fest, creator waves, and launch week
- Manage and optimize the Steam store page, including capsule art, trailer, GIFs, short description, and tags
- Test store-page elements and iterate with the art team
- Identify suitable Twitch and YouTube creators and run creator seeding campaigns
- Pitch creators, distribute keys using Keymailer, Lurkit, or similar tools, manage embargoes, and track video performance and wishlist impact
- Collaborate with the design team to create shareable gameplay moments
- Capture and distribute short-form content on TikTok, YouTube Shorts, X, and Reddit
- Direct short-form content and brief creators
- Establish and grow the Discord, Steam community hub, and subreddit
- Convert demo players into playtesters and playtesters into evangelists
- Run Steam Next Fest, including demo preparation, creator coordination, and developer livestream scheduling
- Report weekly on wishlist velocity, creator reach, demo installs and retention, and launch conversion
- Advise the CEO and game lead on performance and required changes
Requirements:
- Shipped at least one game on Steam where you owned marketing and can show the wishlist curve and what moved it
- Hands-on Steam knowledge: store page optimization, demo timing, Next Fest, featuring, discovery algorithm, wishlist velocity, and launch-week sales
- Ran a creator seeding campaign at scale involving hundreds of creators, key distribution tooling, embargoes, and tracking
- Deep familiarity with multiplayer and co-op games on PC
- Ability to explain with numbers how a breakout indie game found its audience on Steam
- Short-form content instinct for TikTok and YouTube Shorts; ability to brief an editor or cut content yourself
- Comfortable owning strategy, execution, and reporting as the whole marketing team, with contractors and agencies
- Reads “How to Market a Game” and “GameDiscoverCo”
- Nice to have: experience at an indie publisher or indie-focused marketing agency
- Nice to have: experience building a Discord community from zero to tens of thousands
- Nice to have: game sense to challenge design when a mechanic will not clip well
- Nice to have: existing relationships with PC gaming streamers and content creators
- Nice to have: experience with Early Access launches and post-launch update marketing
Benefits:
- Fully remote work arrangement
- Profitable, independent studio environment
- Full-time employment
- 6-month contract through launch is possible
- Opportunity to own the Steam launch marketing plan and work directly with the CEO and game's lead
Similar Jobs
Marketing Manager
Marketing Manager scaling GG TEQ’s IT hardware, software, cloud, and services marketing engine. Driving reseller demand generation, vendor co-marketing, pipeline growth, and sales enablement.
Senior Field Marketing Manager
Senior Field Marketing Manager building integrated field marketing programs for Brex's Commercial segment. Driving pipeline growth through events, digital campaigns, partnerships, and account-based marketing.
Marketing Team Lead
Marketing Team Lead owning demand generation, revenue attribution and brand strategy for BrightOrder’s fleet management software. Mentoring two specialists while partnering with Sales, Product and leadership.
Senior Marketing Manager
Senior Marketing Manager owning end-to-end SEO, marketing operations, and paid media delivery. Managing 5–10 client accounts and coordinating contractors, vendors, and client workstreams.
Media Buyer
Media Buyer scaling Meta, TikTok, and YouTube campaigns for HIGHSCALE, a global advertising agency. Optimizing ad spend, creative testing, and performance across DTC brands.
Media Buyer
Media Buyer optimizing Meta, TikTok, YouTube, and other paid campaigns for HIGHSCALE’s global DTC advertising agency. Managing budgets, testing creatives, and scaling performance across brands.
Media Buyer
Media Buyer scaling Meta, TikTok, and YouTube campaigns for HIGHSCALE, a global advertising agency. Optimizing creative, targeting, budgets, and performance across DTC brands.
Regional Marketing Assistant
Regional Marketing Assistant creating and optimizing campaigns for Crimson Global Academy’s US, Canada, and LATAM education markets. Writing copy, building landing pages, and managing paid advertising.
Regional Marketing Manager
Regional Marketing Manager driving QIMA’s consumer-products marketing across North America. Building campaigns, events, and webinars that strengthen brand awareness and generate qualified pipeline.
Regional Marketing Manager
Regional Marketing Manager driving campaigns, events, and pipeline growth across North America for QIMA’s testing, inspection, and certification services.
VP, Marketing
VP of Marketing leading Feedonomics strategy, pipeline, brand, and retention. Commerce.com powers AI-driven commerce tools through BigCommerce, Feedonomics, and Makeswift.
Field Marketing Manager
Field Marketing Manager leading North American events, campaigns, and customer advocacy for Quantum Machines’ quantum-computing control systems. Aligning regional marketing with Sales, Partners, and global programs.
Marketing Specialist
Marketing Specialist driving Meta and Google acquisition for a website compliance and consent platform. Optimizing scans, subscriptions, funnel conversion, and partner marketing.
Creative Specialist, Marketing and Proposals
Creative Specialist creating marketing content, graphics, and proposal materials for Geographic Technologies Group, a government GIS solutions provider. Translating technical geospatial concepts into compelling campaigns and polished submissions.
Media Buyer, Podcast – Temporary
Temporary Media Buyer executing podcast advertising campaigns for Oxford Road, the world’s largest podcast advertising agency. Planning, negotiating, optimizing, and reporting on client media campaigns.
Senior Customer Marketing Manager
Senior Customer Marketing Manager building customer advocacy and storytelling programs. Supporting retention, expansion, and customer proof for Panopto’s video learning platform.
Account Based Marketing Manager
ABM Manager helping Tines, an intelligent workflow company, engage and grow strategic enterprise accounts. Building measurable campaigns with sales and cross-functional marketing teams.
Marketing Intern
Marketing Intern supporting campaign analysis, lead handoffs, vendor coordination, and trade-show logistics. Merit Medical manufactures disposable medical devices for global healthcare providers.
Retention Strategist, Lifecycle Marketing
Retention Strategist managing email, SMS, and lifecycle programs for ecommerce brands. Driving retention, engagement, and measurable bottom-line growth through data-led strategy and optimization.
Field Marketing Manager
EMEA Field Marketing Manager leading regional campaigns for Hack The Box, a cyber readiness platform. Driving enterprise demand, account engagement, pipeline, and revenue across Europe.