Talent Marketing Specialist, Consultant
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Job Description
Talent Marketing Specialist managing event marketing and sourcing campaigns for global talent acquisition. Executing GTM strategies and optimizing paid media for candidate pipelines.
Responsibilities:
- Design and execute GTM-style campaigns across events and Indeed sourcing
- Define strategies, audience targeting, manage paid media budget
- Lead end-to-end planning, execution, and optimization of events
- Consolidate performance data to analyze campaign performance
- Run A/B testing strategies and improve campaign performance
Requirements:
- 3+ years of relevant marketing experience launching and scaling digital campaigns
- Marketing background is strictly required; this is not a standard recruiting position
- Proven success leading and organizing cross-functional marketing efforts for events, digital webinars, or conferences
- Experience with event/marketing automation platforms (Zoom Webinar/Eloqua) is required
- Experience managing significant paid advertising budgets and optimizing ad spend through performance analysis
- Strong storytelling and content skills for candidate and customer-facing
- Proficiency with marketing platforms such as Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers
- Bachelor's degree in Marketing, Business, or related field preferred
Benefits:
- Medical
- Dental
- Life insurance
- Disability for Staff and Consultants
- 401K
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