Technical Marketing Expert, Claude
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Job Description
Technical Marketing Expert für digitale Gesundheitslösungen zur Verbesserung der Frauengesundheit. Verantwortlich für Kampagnen, Tracking, Landingpages und KI-gestützte Creatives.
Responsibilities:
- Position new products and offers and write core messaging
- Build and launch landing pages and checkout flows independently
- Install and verify tracking with Meta Pixel, Conversions API, GA4, and consent management
- Create creatives for Meta and other channels, including AI-generated images and video
- Plan and manage campaigns with an allocated budget
- Define conversion events, target CPA, and ROAS based on margin and retention
- Set up and evaluate A/B tests and make decisions based on the results
- Apply healthcare advertising regulations, including the German Heilmittelwerbegesetz, the EU Health Claims Regulation, and Meta policies
- Document work performed with Claude so that it is understandable and reproducible for others
- Complete a work sample from positioning through media planning, including a hosted landing page and tracking
Requirements:
- Has managed Meta campaigns with an allocated budget
- Understands the difference between a conversion event and a click
- Can independently launch a tracked page using Vercel, Netlify, or a comparable platform
- Works daily with Claude or comparable models and can identify their errors
- Knowledge of contribution margin, lifetime value, and target CPA
- Native-level German
- No degree required
- No résumé required; the work sample is the application
Benefits:
- 100% remote work with extensive flexibility, autonomy, and genuine team spirit
- Significant creative freedom, short decision-making paths, and real ownership
- Regular in-person team meetings, approximately three times per year
- Participation in the company’s success through a VSOP (virtual stock option plan)
- Professional development and coaching budget
- Committed, interdisciplinary team with a clear mission
- €100 compensation for every complete work sample submission, regardless of the outcome
- You retain the rights to the submitted work
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