UAM, Marketing Manager – Japanese Market, Yahoo Ads, LINE Ads
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Job Description
UAM/Marketing Manager responsible for performance marketing in Japan at MCR Media Group. Overseeing Yahoo Japan Ads and LINE Ads campaign strategies and growth.
Responsibilities:
- Launch, optimize, and scale campaigns on Yahoo Ads and LINE Ads
- Develop creative strategy tailored to the Japanese audience (messaging, visuals, tone of voice)
- Manage and scale advertising budgets while maintaining profitability targets
- Own campaign performance and growth metrics (Spend volume, CPA / CAC, Conversion rates, Funnel efficiency)
- Test creatives, landing pages, and audiences with cultural context in mind
- Analyze performance and identify new growth opportunities
Requirements:
- Born in Japan and native-level Japanese proficiency is mandatory
- Deep understanding of Japanese internet culture, consumer behavior, local advertising trends and communication nuances and expectations
- Hands-on experience with Yahoo Japan Ads and LINE Ads, with at least $30,000 monthly in spend on these platforms
- English: B1 or higher
- Proven experience promoting B2C products, Digital products / online services / apps / subscriptions.
Benefits:
- Career development: A team with proven expertise in B2C performance marketing — real know-how to learn from and room to grow.
- Real impact: Opportunity to own and build out the Japanese market direction from the ground up.
- Flexibility: Any work format — full-time, part-time, or project-based — we're open to discussing what works for you.
- Collaborative environment: Work with a dynamic, innovative team across multiple departments.
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