User Acquisition Manager – Web2App
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Job Description
User Acquisition Manager scaling Google Ads and Web2App funnels for Loora’s AI English tutor. Owning budgets, conversion optimization, and growth experiments.
Responsibilities:
- Run and scale campaigns across Google Ads (Search, Demand Gen, etc.) and other paid channels with a focus on revenue-based goals.
- Define and lead the company’s Web2App strategy, optimizing quiz-based funnels to drive high-intent users into the app.
- Analyze funnel performance end-to-end to identify and eliminate conversion bottlenecks.
- Manage $1M+ monthly budgets, optimizing for CAC, LTV, and ROAS.
- Collaborate with Product, Data, and Creative teams to ideate, test, and launch growth experiments quickly.
- Introduce new ideas, tools, and approaches to continuously improve acquisition efficiency.
Requirements:
- 4–6 years of hands-on User Acquisition / Performance Marketing experience, with strong focus on Google Ads (Search, Demand Gen) and Web2App funnels.
- Proven success managing $1M+ monthly budgets with strong ROAS for subscription-based products.
- Deep understanding of web funnels and Web2App conversion flows — advantage.
- Data-fluent: experienced with AppsFlyer (or similar MMP), GA4 and BI tools.
- AI-savvy, comfortable with AI tools and utilizes them in your day to day.
- Hands-on, curious, and comfortable taking bold bets and learning fast.
- Fluent in English.
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