Vice President – Marketing
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Job Description
Vice President of Marketing at Cristcot developing UC therapy brand strategy and leading marketing initiatives. Collaborating cross-functionally to enhance brand awareness and market impact in a remote environment.
Responsibilities:
- Lead the development and execution of Cristcot’s UC therapy brand strategy, driving market differentiation and patient access
- Oversee marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with healthcare providers (HCPs), patients, and market access stakeholders
- Partner with outsourced and contract sales organizations to develop integrated marketing programs, sales enablement tools, and demand generation initiatives that increase pipeline development and customer acquisition
- Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives
- Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth
- Proven success aligning marketing strategy with outsourced or third-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to revenue growth across indirect sales channels
- Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly
- Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences
- Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met
- Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning
- Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment
- Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy
- Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.
Requirements:
- Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals
- 15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market access
- 12+ years in a marketing leadership role, with a proven track record of successful product launches
- Exceptional planning and strategy development skills, with the ability to execute against tight timelines
- Proven ability to lead cross-functional teams and achieve results in a highly matrixed, remote environment
- Extensive experience collaborating with outsourced or contract sales organizations as a primary go-to-market channel, including developing marketing programs, lead generation strategies, sales tools, training materials, and performance metrics that drive revenue and market expansion
- Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations
- Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics
- Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal oversight
- Commitment to Cristcot’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion
- Ability to travel up to 40%.
Benefits:
- Remote work environment
- Competitive salary
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