VP, Ad Sales Research, Insights
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
VP leading advertising research, audience measurement, and digital attribution for AARP’s member-focused services business. Transforming insights into growth, client value, and revenue strategies.
Responsibilities:
- Lead the transformation of the research function into a proactive, modern research and insights organization
- Develop innovative approaches to audience intelligence, ad effectiveness, digital attribution, and measurement
- Demonstrate tangible business outcomes for clients and partners
- Diversify the organization’s research tools and vendor ecosystem
- Leverage foundational platforms such as MRI to generate actionable insights about the 50+ audience
- Represent the organization as an industry thought leader with clients, at industry events, and through research-driven points of view
- Transform primary and secondary datasets into compelling narratives and actionable insights
- Develop the department’s annual research agenda based on enterprise needs and available resources
- Collaborate with enterprise leaders and stakeholders to apply marketplace and consumer insights to policies, advocacy positions, business strategies, and product or program development
- Assess stakeholder needs and the value of team-produced insights
- Participate in external committees and forums to share and apply best practices
- Own the testing and experimentation agenda, including test design and learning priorities
- Lead strategic initiatives with material enterprise impact
- Develop scenarios and translate insights into long-term goals and strategic plans with senior leadership
- Oversee market intelligence and insights supporting strategic, tactical, and operational decision-making
- Identify emerging trends, competitive threats, and whitespace opportunities
Requirements:
- Bachelor’s degree in research, marketing, analytics, business, social sciences, or a related field
- 10+ years of progressive experience in market research, audience insights, consumer research, analytics, media research, or a related discipline
- Experience leading enterprise-level research strategies
- Management experience leading and developing research professionals, establishing goals and performance expectations, conducting performance reviews, and building high-performing teams
- Experience developing modern research and measurement strategies, particularly in digital attribution, ad effectiveness, audience measurement, and demonstrating business outcomes
- Ability to translate complex research and data into compelling business insights and stories
- Experience evaluating, implementing, and diversifying third-party research tools, data sources, and vendor partnerships
- Strong understanding of MRI or comparable syndicated research platforms, including custom audience queries
- Demonstrated thought leadership and executive presence
- Experience presenting research and insights to clients, senior executives, and external audiences
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Respect and understanding of others to maintain professional relationships
- Independent judgment in evaluating options and making sound decisions
- Home office environment with ability to work effectively amid moderate home-environment noise
- AARP will not sponsor an employment visa for this position
Benefits:
- 401(k)
- 100% company-funded pension plan
- Health, dental, and vision plans
- Life insurance
- Paid time off, including company and individual holidays, vacation, sick, caregiving, and parental leave
- Performance-based recognition
- Peer-based recognition
- Tuition reimbursement
- Flexible and hybrid ways of working
- Collaborative work environment
- Hands-on experience, mentorship, and growth opportunities
Similar Jobs
Sales Supervisor, GT
Sales Supervisor managing field sales teams in Vietnam for Mondelēz International’s snack brands. Driving channel KPIs, revenue plans, customer relationships, and product execution in Khanh Hoa.
Channel Sales Director
Channel Sales Director expanding Hammerspace’s AI data infrastructure through VAR, integrator, distributor, and technology partnerships. Driving partner revenue across the Western U.S.
District Sales Manager
District Sales Manager growing Cornerstone Building Brands’ metal roofing and wall panel sales across New Mexico and western Texas. Managing distributor relationships, territory growth, and contractor training.
District Sales Manager
District Sales Manager growing Cornerstone Building Brands’ metal roofing and wall panel sales. Managing Northern California distributor relationships, territory expansion, and contractor pull-through initiatives.
Account Sales Specialist
Remote Account Sales Specialist helping individuals and small businesses access personalized financial solutions. Managing client communications, recommendations, CRM records, and retention efforts.
Director, Sales
Sales Director leading Account Executives selling tourism technology solutions. Driving revenue, strategic accounts, and quota performance for Granicus’s government-focused digital platform business.
Senior Sales Manager, Europe
Sales Manager expanding COMPREDICT’s AI-powered virtual sensor software across European automotive OEMs and Tier 1 suppliers. Leading consultative sales cycles, enterprise negotiations, and account expansion.
Sales Representative
Sales Representative selling Trackman’s 3D golf tracking technology across Ireland. Growing regional sales, demonstrating products, and supporting golf facilities and customers.
Asesor de Ventas – Comisiones Ilimitadas
Asesor de ventas remoto para Partner Service, empresa de telecomunicaciones. Contactando clientes para renovar equipos móviles y ofreciendo líneas adicionales y seguros.
Neuroscience Sales Representative – Johnson & Johnson Innovative Medicine
Neuroscience sales representative promoting CAPLYTA and educating healthcare professionals across the Salt Lake City and Denver territory. Driving compliant pharmaceutical sales for Johnson & Johnson Innovative Medicine.
Neuroscience Sales Representative – Salt Lake City, UT, Denver, CO territory
Neuroscience sales representative promoting Johnson & Johnson’s CAPLYTA to healthcare professionals across Salt Lake City and Denver. Driving compliant territory sales and clinical engagement.
Regional Sales Manager, Sports – Orthopedics
Regional sales leader driving DePuy Synthes orthopaedic growth across Florida, eastern Georgia, and South Carolina. Recruiting teams, developing surgeon relationships, and exceeding regional sales goals.
Physician Lab Sales Specialist
Physician lab sales specialist driving Henry Schein diagnostic solution sales across physician laboratories and care practices. Managing strategic accounts, reagent placements, prospecting, and territory growth across the Southwest.
Pediatric Office Sales Specialist
Pediatric nutrition sales specialist promoting Abbott’s Similac, PediaSure, and Pedialyte products. Managing physician-office territories and supporting healthcare professionals across the San Francisco area.
Pediatric Sales Specialist
Pediatric Sales Specialist growing Abbott’s Similac and PediaSure products across Montgomery County hospitals and offices. Managing territory sales, hospital contracting, clinical education, and product launches.
Regional Sales Manager
Regional Sales Manager growing Bekaert’s Dramix® and Synmix® fiber-reinforced concrete solutions across the Upper Midwest. Developing strategic projects, presenting technical value, and closing high-value construction sales.
Product Sales Executive
Product Sales Executive driving Tekla Structures subscription sales for Trimble’s AEC construction software. Managing enterprise pipelines, client discovery, territory strategy, and revenue growth.
Senior Regional Sales Representative
Regional sales representative driving public safety software sales to government agencies. Prospecting, managing territories, and growing customer relationships for Global Public Safety.
Sales Manager
Sales Manager leading South Asia sales for FAAC Technologies, a global access automation and parking-solutions provider. Growing revenue through partners, technical product presentations, and project sales.
Sales Trainer
Sales Trainer strengthening Ryder’s business-services sales teams through coaching, assessments, and individualized development plans. Facilitating classroom and webinar training to improve productivity and sales skills.