VP / Director of Segment Growth – Real Estate Investing
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Job Description
Lead the REI segment growth at PropertyRadar, driving revenue and community presence. Transform audience trust into a career-defining segment ownership seat.
Responsibilities:
- Own net new subscription ARR for the REI segment
- Design and execute campaigns that bring REI subscribers in the door
- Partner with Customer Experience to drive retention and expansion within the REI customer base
- Grow PropertyRadar's brand in the REI community through your existing network, content, and presence
- Represent PropertyRadar at conferences, on podcasts, in masterminds
- Co-host webinars and events with major REI partners
- Run content series, demos, and direct outreach for customer acquisition
- Translate investor workflows into product feedback
- Work with the product team to prioritize feature requests
Requirements:
- Active REI experience
- A real audience
- Proof of conversion
- On-camera presence
- Strategic judgment
- Self-directed operator
- AI-native operator
- Nice to Have: B2B SaaS or proptech experience in a growth, GTM, or segment ownership capacity
- Familiarity with hyperlocal marketing — direct mail, targeted ads, skip tracing, or similar
- Hands-on experience with PropertyRadar, PropStream, DealMachine, BatchLeads, REIPro, or similar
- Experience with list-building, distressed property acquisition, or public records data
- Existing relationships with REI coaches, educators, mastermind operators, or community leaders
Benefits:
- Full benefits package — health, dental, vision, 401(k), flexible PTO
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