VP Integrated Marketing
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Job Description
D-Wave Quantum VP leading integrated marketing for commercial quantum computing growth. Connecting demand generation, ABM, digital, events, and marketing operations to accelerate enterprise pipeline.
Responsibilities:
- Develop and execute integrated commercial marketing plans aligned with revenue goals, target industries, priority accounts, and product offerings
- Build an operating model connecting demand generation, account-based marketing, digital marketing, website, and marketing operations
- Translate go-to-market priorities into annual and quarterly plans, budgets, performance targets, and accountability areas
- Oversee demand generation and ABM programs that generate qualified opportunities, accelerate pipeline, support customer expansion, and contribute to revenue growth
- Partner with Sales leadership to align marketing investment with priority accounts, industries, territories, commercial opportunities, lead follow-up, and pipeline goals
- Establish a closed-loop model connecting campaign engagement, account progression, Sales/BDR feedback, pipeline creation, and learning
- Turn customer outcomes, use cases, technical proof points, and market insights into integrated campaigns, content journeys, sales enablement, and executive thought-leadership platforms
- Guide digital strategy across paid media, website conversion, SEO, AI discovery and visibility, audience development, retargeting, and campaign optimization
- Improve the end-to-end buyer journey, including lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration
- Lead the evolution of marketing technology, data, reporting infrastructure, automation, CRM integration, intent data, ABM platforms, analytics, attribution, data quality, governance, and AI-enabled capabilities
- Lead monthly integrated marketing impact readouts and use performance data, customer insights, and market intelligence to guide investment and optimization
- Manage the integrated marketing budget and external agency resources
- Lead, coach, and develop Directors and Managers across integrated marketing
- Champion collaboration across Marketing, Sales, Product, Customer Success, Finance, and revenue operations
Requirements:
- 12+ years of B2B marketing experience within enterprise technology, SaaS, cloud, AI, quantum computing, or a similarly complex technology industry
- Significant leadership experience across demand generation, account-based marketing, digital marketing, website and SEO, and marketing operations
- Proven success building integrated marketing programs that generate qualified pipeline, accelerate opportunities, acquire customers, and contribute to revenue growth
- Experience developing ABM strategies for strategic enterprise accounts and complex buying committees
- Strong understanding of enterprise buyer journeys, audience segmentation, lead management, funnel optimization, and long sales cycles
- Deep experience with CRM, marketing automation, digital marketing platforms, intent data, analytics, attribution, and executive reporting
- Demonstrated ability to use data and commercial insights to guide marketing strategy, investment, and optimization
- Experience leading Directors and Managers and developing high-performing teams in a high-growth or matrixed organization
- Strong record of partnering with Sales and aligning cross-functional teams around shared commercial objectives
- Outstanding strategic, analytical, communication, organizational leadership, and change management skills
- Experience commercializing emerging or highly technical enterprise technologies is strongly preferred
- MBA or equivalent advanced business experience is preferred
- No 3rd party candidates will be accepted
Benefits:
- Company ownership/equity
- Competitive pay
- Bonus
- Perks
- Benefits
- Culture
- Career growth support
- Coaching and development opportunities
- Equal employment opportunity
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