VP, Marketing
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Job Description
Vice President of Marketing leading growth strategies for Pavilion's member engagement and retention. Utilizing demand generation expertise and AI-driven tools to enhance marketing effectiveness.
Responsibilities:
- Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
- Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
- Maintain ROI discipline and brand alignment across acquisition programs.
- Test and evaluate new channels to reach GTM professionals globally.
- Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring.
- Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.).
- Stay ahead of emerging AI technologies and embed them into team workflows.
- Create programs that drive activation, engagement, and renewal.
- Partner with Sales & Success on onboarding, nurture, and milestone communications.
- Develop referral and win-back campaigns that turn satisfied members into advocates.
- Lead Pavilion's brand presence across web, social, events, and content.
- Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value.
- Collaborate with Education and Community teams to highlight member success and insights.
- Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.
- Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal.
- Partner with leadership to evolve brand architecture and positioning.
- Define and measure success across acquisition, retention, and member satisfaction.
- Lead a small, high-performing team (3–4 people).
- Foster collaboration, accountability, and creative excellence.
- Establish key marketing KPIs, dashboards, and optimization frameworks.
Requirements:
- 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
- Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.
- Proven success in integrated brand and lifecycle marketing.
- Experience managing agencies or contractors for acquisition programs.
- Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact.
- Strong content and communications background; comfort with analytics and budgets.
- Excellent collaboration and communication skills.
- Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.
Benefits:
- Competitive salary + performance bonus tied to acquisition, retention, and engagement
- Stock options in a profitable, mission-driven company
- Comprehensive health benefits and professional development budget
- Flexible, remote-friendly work environment
- Access to Pavilion membership and education
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