VP of Ecosystem Marketing
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Job Description
VP of Ecosystem Marketing at Zenity focused on building category leadership in AI agent security. Overseeing product launch strategy and defining narrative in partner ecosystems.
Responsibilities:
- Move fast and set the pace, Zenity is building category leadership in real time and this function can't lag behind the market or the product.
- Define the category story in close partnership with the CTO and Product team.
- Oversee product launch strategy and cross-functional GTM coordination.
- Ensure the field is equipped to execute the narrative: sales decks, battlecards, competitive positioning, and solution briefs.
- Define the narrative and messaging strategy for Zenity's partner ecosystem across technology, channel, and strategic alliance types.
- Ensure the partner marketing motion, enablement, joint GTM plays, and co-sell content is built and running.
- Ensure partners can clearly and consistently articulate Zenity's value.
- Set the strategic direction for independent research that uncovers what the market doesn't know yet and feeds signals directly back into the product roadmap.
- Define how Labs findings are positioned in context of the product and market, whether they reinforce product direction or stake out territory ahead of it.
- Ensure Labs research reaches the right audiences and shapes how the market thinks about the category.
Requirements:
- Cybersecurity is not a background, it is a requirement: a career built in security, with deep understanding of how enterprise security buyers think and how to build narratives for new categories.
- Has built a category in security from the ground up. Not inherited one, not supported one. Owned it.
- Multiple tours of duty in startup PMM. Has scaled product marketing functions at early and growth-stage companies and knows how to take a strong foundation further and faster.
- Deeply embedded in the security community: OWASP, MITRE, NIST, and CSA are not acronyms, they are communities this person actively participates in.
- Has extended a product narrative through partner ecosystems and knows how to operate across distributed, global teams.
- An exceptional writer and storyteller, translates complex technical concepts into sharp narratives that move markets and that PMM, Field, Growth, and Partners all build from.
- Commercially sharp with a clear point of view on how narrative connects to pipeline, revenue, and partner-led growth.
- Builds AI agents and marketing workflows, not just uses AI tools, scales output without scaling headcount.
- Moves with extreme velocity and earns influence through the quality of the work, not the org line.
- Moves with conviction, changes course without ego, and sets a standard for the team's work that they take personally.
- Self-driven, sees what needs to be done, and does it. Comfortable in board conversations, analyst briefings, and partner QBRs with something worth saying every time.
Benefits:
- Zenity is proud to be an equal opportunity employer.
- We enable enterprises to adopt AI agents securely and at scale.
- Committed to creating an inclusive environment.
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