Analista de Mídias Pagas – Pleno/Sênior
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Job Description
Analista de Mídias Pagas optimizing acquisition strategies for Cuponomia App. Focus on performance analysis and channel management in a collaborative team environment.
Responsibilities:
- Planejar, executar e otimizar estratégias de aquisição para App, com foco em crescimento sustentável e escalável;
- Gerenciar campanhas em diferentes canais, acompanhando métricas-chave ao longo de todo o funil;
- Analisar dados e gerar insights para tomada de decisão e priorização de iniciativas
- Testar novas abordagens, canais e criativos, buscando continuamente oportunidades de melhoria;
- Atuar em parceria com times como Produto, Dados, CRO, TI e Comercial para evoluir a performance;
- Acompanhar tendências e novidades do mercado de marketing digital e mobile;
- Apoiar e contribuir no desenvolvimento de pessoas mais juniores do time.
Requirements:
- Ensino superior completo;
- Experiência com planejamento, execução e gestão de campanhas de aquisição de App em plataformas como Google Ads, Meta, TikTok, Native Ads, entre outras;
- Experiência com ferramentas de mensuração (MMPs);
- Conhecimento das particularidades dos ecossistemas Android e iOS;
- Experiência com análise de dados (Google Analytics ou similares);
- Visão de funil de conversão e otimização por etapas;
- Forte capacidade analítica e tomada de decisão baseada em dados;
- Boa comunicação e habilidade para trabalhar de forma colaborativa;
- Domínio de Excel ou Google Sheet
- Experiência com Adjust;
- Familiaridade com ferramentas de BI (Looker, Tableau, Power BI);
- Conhecimentos básicos em SQL.
Benefits:
- Plano de Saúde e Odontológico SulAmérica, sem nenhum desconto ou coparticipação para o titular;
- Vale refeição de R$46,00/dia no cartão Flash;
- Participação nos Lucros e Resultados;
- Zenklub (plataforma de suporte emocional com psicólogos, terapeutas, coaches online e nutricionistas);
- Acesso ao Wellhub (antigo Gympass);
- Ajuda de custo mensal (teletrabalho);
- Horário flexível;
- Day off no aniversário;
- Auxílio creche;
- Auxílio para estudos e desenvolvimento (pós-graduação, MBA, inglês, entre outros);
- Budget para cursos;
- Cashback em dobro;
- Convênio com o Sesc;
- Seguro de vida;
- Cashback no aniversário;
- Prêmio de até R$1.000,00 para indicações assertivas de novos integrantes para o nosso Time.
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