Associate Director, Paid Social
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Job Description
Associate Director leading paid social campaigns for Real Chemistry, a healthcare communications and marketing agency. Managing activation strategy, media buying, optimization, client reporting, and team development.
Responsibilities:
- Lead tactical strategy and planning for campaigns from a brief
- Manage Managers/Associates working on the same accounts
- Train the team to build campaigns in buying platforms, perform QA, and activate according to best practices
- Attend meetings, statuses, and calls on behalf of account team members
- Pull platform reporting and generate insights for Analytics readouts and client deliverables
- Oversee monthly billing and actualization between vendors and internal teams
- Lead planning alongside senior team members and the Integrated Media team
- Vet vendor offerings and capabilities to ensure use of best-in-class technology and advanced tools
- Maintain communication with vendor partners
- Provide timely updates to internal and external campaign stakeholders
- Participate in client meetings and conversations, leading when applicable
- Support communications across accounts from brief response and strategic recommendations through multi-channel planning, measurement, launch, optimization, and results reporting
- Lead preparation and presentation of client-facing campaign performance, optimization, recommendation, and wrap-up presentations
- Onboard and train Managers/Associates on account specifics and media buying platforms
Requirements:
- 7+ years of professional experience in digital media campaign management, including buying platform management, campaign management, optimization, and digital media operations
- 5+ years of hands-on experience with Programmatic, Paid Search, and/or Paid Social platforms
- Successful track record of increasing responsibility
- Ability to multitask and prioritize in a dynamic, fast-paced environment
- Experience leading day-to-day meetings, statuses, and calls
- Experience in complex platform strategy and tactical recommendations
- Experience with client communication and deliverables
- Pharmaceutical and healthcare industry experience strongly preferred
- Ability to identify, troubleshoot, and resolve issues
- Excellent oral and written communication skills
- Excellent analytical and critical thinking skills
- Excellent mathematical skills
- Excellent project and time management skills
- Thorough attention to detail
- Strong proficiency in Microsoft Excel, PowerPoint, and Word
- Strong analytical and communication skills
- Hands-on experience with various media buying platforms
- Required collaboration across Integrated Media, Analytics, Strategy, Ad Operations, Creative, and other agency teams
- Adaptability, resilience, prioritization, intellectual curiosity, and a solutions-oriented approach
- Interest in leveraging data to inform decisions and adopting practical, responsible AI
Benefits:
- Comprehensive benefits package and programs supporting employee well-being, growth, and success
- Free snacks in offices in key markets
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Remote flexibility where appropriate
- Opportunities for collaboration, culture-building, learning, and team connection throughout the year
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