Associate Director, Thought Leader Liaison – West
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Job Description
Identifying, cultivating, and managing relationships with key HCP partners in Hematology/Oncology. Strategic collaborations and marketing initiatives for PharmaEssentia's innovative biologics.
Responsibilities:
- The Thought Leader Liaison (TLL) is responsible for identifying, cultivating, and managing relationships with key HCP partners and influential individuals within Hematology/Oncology, through strategic collaborations and marketing initiatives;
- Key duties include researching potential KOLs in both Academic and Community settings, developing engagement strategies, negotiating partnership terms, tracking campaign performance, and maintaining ongoing communication with key influencers.
- KOL Identification and Recruitment: Contribute to the development of engagement strategy for the assigned region; and execute to optimize results.
- Relationship Building and Management: Establish strong, authentic relationships with KOLs through regular communication and engagement.
- Commercial Insight Gathering: Lead and direct insight gathering among opinion leaders including one-on-one engagements, small group meetings, national and regional advisory boards and steering committees to gather actionable information.
- Performance Measurement and Reporting: Track key performance indicators (KPIs) such as reach, engagement, conversions, and brand mentions across P2P campaigns.
Requirements:
- BS/BA or equivalent required preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred.
- Minimum 8+ years pharmaceutical sales and/or marketing experience
- Hematology/Oncology experience is required
- Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to identify long-term benefits for our customers.
- Excellent communication and interpersonal skills to build relationships with KOLs
- Analytical skills to evaluate campaign performance and identify trends
- Creative thinking to develop engaging P2P collaboration concepts
- Knowledge of industry trends and target audience demographics
- Team player with the ability to work independently.
- Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands.
- Strong strategic and tactical planning, project management, communication, and organization skills.
- Understanding of compliance environment in pharmaceutical promotions.
- Flexibility to travel 50-70% of the time, occasional evenings and weekends.
Benefits:
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Monthly cell phone reimbursement
- Employee Assistance Program
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