Associate, Paid Search Media
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Job Description
Paid search associate managing Google Ads, grants, conversion tracking, and SEO for RKD Group, a nonprofit direct-response marketing agency. Optimizing campaigns to drive targeted traffic and ROI.
Responsibilities:
- Manage Google Ad Grants at least once every two weeks, including writing and testing text ads and extensions, selecting keywords and negative keywords, and checking conversion tracking quality
- Build and manage new Google Ad Grant campaigns requested by clients and account teams through Workfront
- Send monthly Ad Grant reports with performance notes, optimizations, asset requests, and internal notes
- Manage paid search accounts at least once each week
- Adjust bids to optimize CPA and monitor budgets and media plans to prevent under- or over-pacing
- Build and manage new paid campaigns through Workfront
- Report on paid search performance according to internal media-team or account-team requests
- Set up conversion tracking at campaign launch using Google Tag Manager for Google Ads and Microsoft Advertising
- Escalate technical issues outside the media team's expertise to account and technical teams
- Produce SEO and keyword recommendations for National client pages using keyword tools, organic searches, long-tail terms, and planned ad copy
Requirements:
- Bachelor's degree in business, advertising, marketing, or related fields
- Minimum 1 year's experience or a solid internship in a similar environment
- Excellent written and verbal communication skills
- Solid organizational skills, attention to detail, and multitasking ability
- Experience with Workfront or similar applications
- Strong working knowledge of Microsoft Office
- Experience managing paid search campaigns on Google Ads or Microsoft Advertising is a plus
- Proficiency with digital marketing tools and platforms, including Google Analytics, is a plus
- No sponsorships available for this position
Benefits:
- Remote work
- Full range of benefits
- Highly competitive compensation commensurate with experience
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