Associate Search Marketing Specialist, Associate SEO & AI Search Specialist
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Job Description
SEO specialist supporting organic search, AI prompt research, and technical optimization for 97th Floor marketing clients. Tracking rankings, visibility, and business impact across 7-10 accounts.
Responsibilities:
- Work on a team with a content marketer, advertiser, designer, and account director
- Support organic search strategy for approximately 7-10 clients
- Conduct keyword research
- Conduct AI prompt research to determine demand within prompt sets for AI search
- Assist with content mapping by checking semantic matches between existing pages and AI prompts and flagging content gaps
- Keep learning about algorithm changes, platform updates, and AI-driven search
- Complete regular technical health check-ins on client sites to catch crawl or indexing issues
- Run SERP analysis on new content and optimizations to identify schema opportunities and targetable SERP features
- Identify internal linking opportunities, including target page, referring page, and suggested anchor text
- Apply link quality-assurance criteria when reviewing potential referring sites for backlink opportunities
- Monitor keyword rankings and AI visibility in STAT
- Review Google Search Console for technical issues
- Help keep monthly reporting up to date
- Learn clients’ business models and bottom-line factors and connect search performance to business outcomes
Requirements:
- 1-2 years experience with SEO
- Experience in Google Workspace/Excel, especially Google Sheets
- Strong analytical skills with extreme attention to detail
- Excellent written and verbal communication skills
- Self-starter who is always trying to learn more in an ever-changing environment
- A growth mindset — constantly learning, testing, and evolving with the industry
- Familiarity with Google Analytics (GA4), Google Search Console, or keyword/rank-tracking tools (STAT, Ahrefs, or similar) is a plus
- Bachelor’s degree in marketing or a related field (preferred, not required)
Benefits:
- Healthcare
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
- ROWE (Results Only Work Environment): work when, where, and how you want, as long as the work gets done
- No vacation policy
- No time tracking
- No office requirements
- Parental leave: primary caregiver—12 consecutive weeks paid
- Parental leave: secondary caregiver—6 consecutive weeks paid
- 97th Floor Library: book purchases and access to office library
- Conferences & Training: most online trainings and local conferences covered, plus occasional out-of-state events with travel included, with manager approval
- On-site Gym: 24/7 access with lockers and showers
- Thanksgiving Point Corporate Pass: up to 8 people per visit; discounts included
- Sundance Corporate Pass: winter and summer access for skiing, boarding, hiking, and more
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