Associate SEO Lead
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Job Description
Associate SEO Lead responsible for executing technical SEO and mentoring SEO Specialists at Rocket Clicks. Focused on improving technical health and AI-assisted processes across client accounts.
Responsibilities:
- The Associate SEO Lead is the senior execution and quality role on the Rocket Clicks SEO team.
- Reporting to the Director of SEO, this role is responsible for SEO execution across all assigned client accounts, with particular ownership of technical SEO, crawl and indexation analysis, HTML and site structure review, AI workflow development, quality control of deliverables, and direct mentorship of SEO Specialists.
- This is a step above the SEO Specialist role.
- The Associate SEO Lead is responsible for making sure the work is correct across every layer of SEO, that technical implementation is clean, that deliverables are accurate, and that the team's AI-assisted processes improve over time.
- Conduct advanced technical audits across crawlability, indexation, rendering, site architecture, internal linking, schema, page speed, redirects, canonicalization, hreflang, and core site health.
- Review and refine HTML semantics across client sites, including heading hierarchy, semantic tag usage, structured data implementation, accessibility-aware markup, and on-page elements that influence ranking and parsing.
- Diagnose ranking declines, indexation drops, traffic anomalies, render issues, and crawl inefficiencies.
- Trace symptoms to root cause.
- Lead crawl analysis using Screaming Frog, log file review, rendered DOM inspection, and equivalent tools.
- Identify crawl traps, orphaned pages, parameter bloat, redirect chains, and wasted crawl budget.
- Own local SEO technical execution, including Google Business Profile optimization, location page structure, citation hygiene, review surfacing, proximity-related signals, and technical implementation of local schema.
Requirements:
- 4 to 7 years of professional SEO experience, preferably in an agency environment.
- Proven track record of technical SEO execution that improved organic visibility, crawl health, indexation, rankings, leads, or local search performance.
- Strong hands-on experience with technical SEO audits, implementation oversight, and complex troubleshooting.
- Experience directing or reviewing SEO content production, including content briefs, structural guidance, on-page optimization, and internal linking within hub-and-spoke or cluster architectures.
- Demonstrated experience using and building AI workflows in day-to-day SEO work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale.
- Comfort reading HTML and identifying issues at the markup level, including ability to write specs, work alongside developers, and verify implementation.
- Familiarity with Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, log file analyzers, SEMrush, Ahrefs, BrightLocal, Looker Studio, or similar platforms.
- Experience working within WordPress or similar CMS environments, including familiarity with how themes, plugins, and template logic affect SEO output.
- Prior experience in local SEO, legal marketing, family law, or service-based industries strongly preferred.
- Experience mentoring junior team members or reviewing SEO work preferred.
Benefits:
- 10 Paid Vacation Days per year
- 5 Paid Sick Days per year
- 10 Paid Company Holidays per year
- Parental and bereavement leave
- Performance bonus plan
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