Business Development Representative
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Job Description
Business Development Representative organizing prospect data, enrichment, and outreach sequences for LeafLink’s cannabis software sales team. Supporting Account Executives without direct prospect calling.
Responsibilities:
- Clean, structure, and categorize prospect lists within Salesforce/HubSpot to ensure high data accuracy for Account Executives.
- Build, format, and stage email outreach sequences in SalesLoft, Apollo, or HubSpot.
- Research licensed cannabis operators to identify decision-makers and enrich contact details, including emails, direct lines, and software stack.
- Audit incoming lead lists against qualification criteria before handing them off to internal sales representatives.
- Collaborate with Account Executives to organize target account lists and track sequence performance metrics.
- Support the sales organization as a backend data engine; the role does not involve direct prospect calling.
Requirements:
- 2+ years of experience in a BDR/SDR support, Sales Operations, or Lead Generation role within SaaS, fintech, or data-driven environments.
- Hands-on experience with CRMs and sales tools (Salesforce, SalesLoft, HubSpot, Apollo, Lusha).
- High analytical aptitude with exceptional attention to detail when managing large datasets in Excel/Google Sheets.
- Excellent communication, interpersonal, and presentation skills.
- Ability to quickly learn and articulate LeafLink’s product offerings and value propositions.
- Self-starter with a passion for the cannabis industry and an understanding of its unique challenges.
- Strong organizational skills with attention to detail and ability to manage multiple tasks.
- Experience in banking or financial services for cannabis businesses is a plus.
- Candidates must be based in India.
- Availability to work 8 AM to 5 PM Eastern Standard Time (US).
Benefits:
- Learning opportunities
- Working in a great culture dedicated to building a business together
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