Business Development Representative
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Job Description
Business Development Representative building qualified Analytics pipeline for Fresche Solutions’ data modernization business. Prospecting CFOs and Finance leaders, qualifying needs, and scheduling sales meetings.
Responsibilities:
- Identify and research potential clients and target accounts for Fresche Analytics solutions
- Identify key decision-makers, including CFOs, Finance leaders, FP&A teams, Controllers, and Analytics leaders
- Use LinkedIn Sales Navigator, ZoomInfo, and industry databases to build targeted prospect lists
- Conduct outbound outreach via phone, email, LinkedIn, and other channels
- Explain how analytics solutions improve financial reporting, business intelligence, data visibility, and decision-making
- Tailor outreach to prospects’ industries, business challenges, roles, and technology environments
- Conduct initial discovery conversations about reporting, analytics, and data environments
- Identify challenges such as manual reporting, spreadsheet dependency, fragmented data, limited visibility, and inefficient financial reporting
- Qualify potential opportunities and document information in Salesforce and sales engagement platforms
- Schedule qualified introductory meetings for the Analytics sales team
- Provide context on prospect challenges, priorities, stakeholders, and opportunities
- Ensure smooth handoffs to Account Executives
- Generate approximately 8–12 qualified Analytics meetings per month
- Consistently contribute qualified pipeline for Fresche Analytics
- Build relationships with Finance and business stakeholders in target accounts
- Track and report lead generation activities, meetings, opportunities, pipeline, conversions, and campaign effectiveness
- Collaborate with Sales and Marketing on Analytics- and Finance-focused campaigns and messaging
- Maintain accurate prospecting, account, contact, and interaction records in Salesforce
- Develop knowledge of financial analytics, business intelligence, reporting, AI, modern data platforms, Fresche Analytics solutions, customer use cases, and CFO/Finance challenges
- Share feedback on prospect objections, messaging effectiveness, market trends, and customer pain points
Requirements:
- Proven track record of success in a BDR, SDR, inside sales, or business development role, preferably within technology, analytics, SaaS, or IT services
- Experience prospecting into senior business stakeholders; experience engaging CFOs or Finance leaders is an asset
- Strong written and verbal communication skills
- Strong phone presence and ability to engage senior decision-makers effectively
- Ability to understand and articulate analytics and technology concepts in a clear, business-focused manner
- Self-motivated, results-oriented, and comfortable working independently
- Strong organizational and time-management skills
- Proficiency with CRM and prospecting tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Salesloft, Outreach, or similar platforms
- Experience or familiarity with analytics, financial reporting, Power BI, Microsoft Fabric, Azure Data, or related technologies is considered an asset
- Willingness to undertake occasional US and Canadian travel as required
Benefits:
- Flexible hours and work-life balance
- Choice to work from home or in one of Fresche’s offices
- Competitive base salary
- Performance-based commission structure
- Premium benefits package
- Company-provided technology stack and advanced sales tools/resources
- Collaborative, innovation-focused culture
- Fully remote environment
- Opportunity to play a direct role in building and scaling Fresche’s Analytics business
- Equal opportunity, diverse, and inclusive workplace
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