Business Development Representative – Outbound
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Job Description
Outbound BDR generating qualified meetings and pipeline for Donesafe’s workplace safety and compliance software. Executing account-based prospecting across target industries and New Zealand accounts with Sales and Marketing.
Responsibilities:
- Generate new sales opportunities through cold calling, personalized email outreach, LinkedIn prospecting, and social engagement
- Identify and engage key decision-makers within target accounts
- Build, nurture, and maintain a strong pipeline of qualified prospects
- Execute structured account-based prospecting programs aligned with target account lists
- Collaborate with the ABM & Field Marketing Manager and Sales to prioritize accounts
- Develop personalized outreach strategies for target accounts
- Secure qualified meetings between prospects and the sales team
- Ensure meetings are well-qualified and aligned with the agreed ICP
- Prepare Account Executives with relevant context on opportunities
- Research accounts to identify business needs, challenges, and opportunities
- Monitor industry trends and regulatory developments affecting workplace safety and compliance
- Partner with Marketing on ABM campaigns, event follow-up, and webinar engagement
- Maintain accurate prospect and activity records in Salesforce and sales engagement platforms
- Track activity levels, meetings booked, opportunities generated, and pipeline value created
- Continuously test and optimize outreach approaches
Requirements:
- 1–3 years of experience in sales development, business development, or outbound prospecting
- Proven ability to generate meetings through proactive outreach
- Experience in B2B SaaS or technology environments preferred
- Experience selling or prospecting into mid-market or enterprise organizations preferred
- Strong communication and storytelling skills
- Ability to conduct research and personalize outreach
- Ability to confidently engage prospects at multiple organizational levels
- Highly resilient and self-motivated with a results-driven mindset
- Experience with Salesforce, HubSpot, or similar CRM systems
- Experience with sales engagement tools such as Outreach or Salesloft
Benefits:
- Access to a confidential and free EAP Service (Employee Assistance Program)
- Birthday Bonus Day – A day of paid leave for your birthday!
- Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
- Volunteer Leave – 16 hours of volunteer leave per year
- Free Skin Checks & Flu Vaccines
- A collaborative and supportive team-based environment
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