Campaign and Marketing Operations Manager
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Job Description
Campaign and Marketing Operations Manager scaling campaigns, ABM, attribution, and GTM systems for Cornelis Networks’ AI and HPC networking solutions. Partnering with marketing and sales to accelerate pipeline growth.
Responsibilities:
- Plan, execute, and optimize integrated campaigns across direct and indirect channels, including OEM and partner co-marketing programs
- Own paid media planning and execution, including agency management, budget allocation, and channel mix
- Build and run nurture programs that move leads through the funnel
- Own the webinar program end to end, from topic and speaker selection through promotion, delivery, and follow-up
- Manage campaign calendars and coordinate across content, digital, product marketing, and field teams
- Build repeatable campaign playbooks and scalable processes
- Build and own the marketing and GTM operating system, including automated lead and conversion tracking
- Own and manage the ABM platform and run ABM waves aligned to target accounts, sales priorities, and pipeline goals
- Build and maintain KPI scorecards for marketing and GTM performance
- Design and run survey waves tracking brand awareness, buyer perception, and market positioning
- Build and maintain attribution models connecting campaign activity to pipeline and revenue outcomes
- Run recurring answer-engine audits and turn findings into content and SEO priorities
- Partner with sales operations to maintain clean and actionable lead and opportunity data
- Own SDR alignment, including lead routing, scoring, and outbound sequences
- Build and manage channel marketing programs for OEM and partner sellers
- Partner with the CMO and CRO to translate objectives into executable operational plans
- Align marketing programs and targeting with direct enterprise, OEM, and channel partner sales priorities
- Support planning and reporting for pipeline growth targets
Requirements:
- 5+ years of campaign experience in B2B technology companies
- Track record managing integrated marketing campaigns end to end
- Hands-on experience with marketing automation, CRM, and ABM platforms such as HubSpot, Marketo, Salesforce, 6sense, or Demandbase
- Experience running paid media programs and managing agency partners across channels
- Experience running webinar and nurture programs that generate and progress pipeline
- Experience aligning marketing programs with SDR or BDR outreach, including lead routing and sequence design
- Strong analytical skills and experience building KPI dashboards, attribution models, and campaign reporting connecting marketing activity to pipeline and revenue
- Experience aligning marketing programs with sales objectives, including account-based and territory-based targeting
- Comfort working across direct and indirect sales motions, including OEM, partner, and channel programs
- Detail-oriented and process-driven, with experience building scalable systems
- Comfort operating in a fast-moving startup environment with high autonomy
- Preferred: experience with AI products or solutions companies, or strong interest in AI infrastructure
- Preferred: experience designing and running brand or market perception survey waves
- Preferred: familiarity with answer-engine optimization or generative engine optimization
- Preferred: experience supporting GTM during major pipeline scaling or growth inflection
Benefits:
- Equity, cash, and incentives
- Health, retirement, medical, dental, and vision benefits
- Disability and life insurance
- Dependent care flexible spending account
- Accidental injury insurance
- Pet insurance
- Generous paid holidays
- 401(k) with company match
- Open Time Off (OTO) for regular full-time exempt employees
- Sick time
- Bonding leave
- Pregnancy disability leave
- Flexible work environment
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