Category Development Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Category Development Manager at Califia Farms responsible for consumer insights and strategies driving retail sales. Cultivating business relationships and delivering data-driven solutions to enhance performance in designated categories.
Responsibilities:
- Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team
- Conduct necessary consumer and shopper research, including business issue identification and key questions
- Address complex business problems leveraging multiple data sources and tools
- Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary
- Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers
- Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
- Deliver analysis on new item introductions and performance analysis
- Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness
- Maintain regular internal and retailer specific scorecards and trackers
- Interact and collaborate with senior sales and marketing management peers
Requirements:
- Bachelor's degree required
- Minimum of 3-5 years in a Category Management/Analyst role
- Minimum of 5 years in CPG industry
- 3+ Years Spins/Nielsen/Circana data as well as Consumer/Shopper Panel data experience is required; Shopper Loyalty card experience; Stratum (84.51), Retail Link, Partners Online etc. preferred
- Proven analytical skills and ability to successfully integrate different streams of information into sound propositions
- Understand tools and techniques to merchandise and market at retail
- Additional analytical experience and competencies (i.e., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx)
- Capable of building strong networks and working relationships by effectively influencing people that are cross-functional
- Excellent verbal, written communication and presentation skills
- Ability to work in an entrepreneurial, fast-paced and dynamic environment
- Highly organized with the ability to manage multiple projects against deadlines
Benefits:
- Eligible to enroll in Califia’s employee benefits program
- Eligible to participate in the company’s bonus program which may be subject to change
Similar Jobs
Manager – Technology Strategy – Network Automation
Technology Strategy Manager at TELUS driving transformation in network automation and data management. Leading engineering teams and ensuring high standards of platform reliability and operations.
Account Business Manager
Account Business Manager at Gainwell optimizing financial operations and driving growth initiatives. Leading financial strategy and collaboration across teams to achieve targets in a dynamic environment.
Service Delivery Manager
Manager Service Delivery at Gainwell leveraging technology to improve healthcare services. Overseeing account service delivery and enhancing client relationships with innovative solutions.
Study Start Up Manager
Clinical Trial Manager II at ICON overseeing clinical trial management workstreams and collaborating with cross-functional teams. Role involves analyzing clinical data and ensuring compliance with regulatory standards.
Senior Biostatistics Manager, Biosimilars
Lead Biostatistics initiatives at Amgen to advance biosimilars research and ensure statistical correctness in clinical documentation. Collaborate with multidisciplinary teams to enhance project development strategies.
Site Activation Manager – Sponsor Facing
Site Activation Manager managing strategic oversight and operational delivery of clinical research activities globally. Collaborating with teams to ensure timely patient enrollment throughout the site activation process.
Strategic Accounts Manager – Preclinical Models
Client Relationship Manager managing complex accounts at Taconic Biosciences. Achieving revenue targets and collaborating with clients in the life sciences.
Manager, Office of the CEO
Core operational partner in the Office of the CEO at Latinos for Education, handling executive logistics and project coordination. Focused on organizational efficiency and strategic initiatives.
Facilities Manager
Facility Manager coordinating facilities management service delivery across customer sites for JLL. Responsible for building relationships, managing services, and ensuring operational success.
Class A CDL Tour Operator, Manager
Class A CDL Tour Operator operating a custom mobile museum in Virginia. Transporting and setting up the mobile exhibit while following safety guidelines and providing excellent client service.
Development Manager
Development Manager responsible for software development initiatives at VyOS. Leading teams, coordinating activities, and ensuring high-quality delivery in a remote environment.
Senior Manager, Rare Disease Family Access Field Excellence
Senior Manager for Rare Disease Family Access Field Excellence at Biogen. Leading the training and development of the field team while ensuring executional excellence.
Junior Release Manager
Jr. Release Manager for DECA Games supporting mobile game portfolio and coordinating release schedules. Ensuring high-quality timely releases through QA and collaboration with teams.
Senior Manager – Microsoft Alliance
Senior Manager responsible for managing Microsoft alliance at 3Cloud and driving operational excellence within the team. Leading strategy execution for Microsoft partnership while ensuring consistent delivery across operations and programs.
Corporate OP Coding Manager
Corporate Outpatient Coding Manager providing oversight for coding operations and mentoring teams at multiple facilities. Responsible for quality management and educational training in a healthcare environment.
Product Line Manager, Crop Protection & Seed
Product Line Manager driving strategy and execution of crop protection, seed, and inoculant programs. Leading collaboration with internal teams and retail partners in Western Canada.
Manager Revenue Management – Chargemaster, CDM
Manager of Revenue Integrity responsible for overseeing charge processes to optimize reimbursement. Leading departmental operations and ensuring compliance in a prominent Georgia health system.
Senior Manager – Filing Automation
Senior Manager of Filing Automation at Harbor Compliance, driving automated filing strategies and overseeing a multi-disciplinary team to improve compliance services. Ensuring efficient AI-driven automation and production performance.
Senior Manager – Strategy & Planning
Senior Manager serving as a strategic business partner at TD Bank U.S. Leading executive content preparation and aligning stakeholders for efficient collaboration.
National Accounts Manager
National Account Manager responsible for strategic growth in food service distribution and national chain accounts for Custom Culinary®. Requires deep industry knowledge and P&L management.