CRM Lead Specialist

Posted 9hrs ago

Employment Information

Education
Salary
Experience
Job Type

Report this job

Job expired or something wrong with this job?

Job Description

CRM Lead Specialist overseeing Klaviyo CRM production, QA, and Specialist teams. Driving lifecycle marketing innovation for Domaine, a Shopify ecommerce design and development partner.

Responsibilities:

  • Own production oversight across all CRM clients, including migration projects and ongoing retainers
  • Oversee creative and technical CRM execution
  • Review all Specialist output before it reaches Strategists and clients
  • Coordinate production workflows and flag capacity or timeline risks
  • Perform full QA on builds, segmentation, automation, deployment, copy, and design implementation
  • Set and enforce execution standards and documentation practices
  • Escalate complex technical or production issues
  • Directly manage 3–4 CRM Specialists across Creative and Technical tracks
  • Run 1:1s, provide coaching and feedback, identify skill gaps, and support onboarding
  • Own Specialist billable utilization with an 80% target
  • Monitor utilization and manage staffing allocation across client accounts
  • Champion AI-forward tooling and workflows in CRM execution
  • Drive innovation in segmentation, automation, QA, and lifecycle programming
  • Evaluate and pilot new tools and methods, codifying successful practices
  • Train the CRM team on new Klaviyo features and releases
  • Take on new ESP certifications, starting with Braze
  • Evolve execution playbooks, build standards, and QA processes
  • Drive best-practice adoption across ESP/SMS platforms and automation workflows
  • Document repeatable processes and contribute to the knowledge base
  • Partner with Strategists, Team Lead, and Lead Designer on feasibility, timelines, resourcing, handoffs, and QA

Requirements:

  • Deep, hands-on expertise in Klaviyo-centric CRM execution
  • Fluency across ESP/SMS platforms and migration methodologies (Cordial-to-Klaviyo and similar)
  • Track record of producing and QA'ing complex email/SMS builds, segmentation, and automations at a high bar
  • Experience managing or mentoring specialists/producers, ideally across both creative and technical disciplines
  • Comfort working with AI tools in production workflows
  • Strong organizational skills across multiple client accounts and production streams
  • Clear, proactive communication and comfort serving as an escalation point and cross-functional liaison
  • Agency experience across DTC/retail clients preferred
  • Must maintain EST working hours
  • Experience with Klaviyo product features and releases
  • New ESP certifications, starting with Braze, to expand platform coverage

Benefits:

  • Competitive Healthcare with Dental & Vision
  • Retirement savings plan with employer matching
  • Competitive PTO policy with paid time off at end of year
  • Flexible working schedule
  • Remote-first culture
  • Home office stipend
  • Apple gear
  • Continued education and personal development opportunities