CRM Manager
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Job Description
CRM Manager driving customer engagement and retention for Traffic Label, a data-driven agency in the iGaming industry. Collaborating with cross-functional teams to optimize CRM strategies and initiatives.
Responsibilities:
- Develop and implement retention strategies to maximize customer retention, engagement, and customer lifetime value.
- Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps.
- Set up, execute, and report on A/B tests across CRM channels to continuously optimize campaign performance.
- Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile.
- Execute promotional campaigns and bonus payouts through our iGaming platform.
- Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives.
- Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations.
- Stay up to date with industry trends and identify opportunities to improve the customer experience.
- Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications.
- Proofread CRM content to ensure accuracy, consistency, and quality.
- Conduct research to ensure content remains relevant, engaging, and aligned with market trends.
- Manage CRM calendars and support the planning of future CRM strategies.
- Ensure timely delivery and flawless execution of all CRM initiatives.
- Prepare regular performance reports and present key insights to senior management.
- Support additional CRM and retention-related projects as required.
Requirements:
- Previous experience in a CRM, Retention, Lifecycle Marketing, or Email Marketing role.
- Experience within the iGaming industry is highly preferred.
- Strong understanding of CRM strategy, customer lifecycle management, and retention marketing.
- Hands-on experience with CRM platforms and email marketing tools.
- Experience setting up and analysing A/B tests.
- Strong analytical skills with the ability to interpret data and translate insights into actions.
- Excellent written English with strong copywriting and proofreading skills.
- Experience working with CMS platforms and landing page builders is an advantage.
- Strong organizational and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proactive, detail-oriented, and collaborative mindset.
Benefits:
- Competitive salary of €45,000–€55,000 gross per year (negotiable).
- Clear opportunities for career progression within the wider group.
- Flexible working hours.
- A performance-driven culture built on trust, ownership, and autonomy.
- An open and collaborative environment that encourages innovation and experimentation.
- Learning & Development allowance (after successful completion of probation).
- Regular team events, outings, and company celebrations.
- Competitive benefits package, including Perkbox.
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