CRM Manager
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Job Description
CRM Marketer driving customer engagement for Novakid’s remote English learning platform. Developing Bloomreach campaigns through customer insights, analytics, and cross-functional collaboration.
Responsibilities:
- Apply customer insight frameworks such as Jobs To Be Done, Persona Development, and Empathy Mapping to understand customer pains and needs
- Develop and execute CRM strategies using customer analysis insights and Bloomreach
- Design and implement multichannel campaigns across email, WhatsApp, SMS, and push
- Tailor campaign content to customer segments identified through insight frameworks
- Analyze campaign performance using analytics tools and refine strategies through data analysis
- Collaborate with product, sales, product marketing, and analytics teams to align CRM strategies with business goals
Requirements:
- Proficient with Bloomreach or similar CDPs for data management, campaign execution, and analytics
- Skilled in email design and coding using tools like Stripo
- Competent in using analytics platforms and/or SQL for data analysis and decision-making
- Copywriting skills are a plus
- Strong communication and collaboration skills, essential for working effectively in a remote team environment
- Proven ability to apply customer insights frameworks effectively to CRM strategies
- High adaptability with a commitment to learning and applying new methodologies in customer insight and CRM
- Bachelor’s degree / course in Marketing, Business Administration, or a related field
- Fluent in English at an Upper-Intermediate level or higher
Benefits:
- Remote work
- Flexible working hours, not less than 40 hours per week
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