CRM Marketing Manager
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Job Description
CRM Marketing Manager building automated lifecycle journeys for CXM’s customer marketing across 12 international markets. Improving activation, retention, reactivation, and customer lifetime value through data-driven campaigns.
Responsibilities:
- Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back
- Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria
- Coordinate email and push communications for a consistent customer experience
- Build, launch, and optimise automated CRM campaigns using Mailgun, Braze, Klaviyo, or equivalent platforms
- Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product
- Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications
- Develop and maintain reusable email templates and content blocks
- Build and maintain customer segments, consent lists, exclusions, and communication rules
- Configure personalised and dynamic content based on customer data
- Work with Product, Analytics, and IT to define and validate data and event requirements
- Manage CRM communications across multiple languages and markets
- Coordinate translation, editing, and linguistic QA
- Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements
- Maintain master journeys and localisation matrices across all markets
- Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation
- Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling
- Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements
- Analyse CRM performance by market, language, segment, and customer lifecycle stage
- Measure conversion, retention, churn, revenue, and incremental uplift
- Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure
- Maintain an optimisation backlog and turn insights into measurable improvements
- Build and launch at least 3 automated lifecycle journeys within the first 6 months
- Improve lead-to-FTD conversion and support reducing churn below 10%
- Maintain 99%+ deliverability
Requirements:
- Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation
- Hands-on experience building automated customer journeys
- Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy
- Experience managing CRM across multiple markets and languages
- Strong knowledge of email deliverability and campaign QA
- Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms
- Strong analytical and data-driven mindset
- Comfortable working with technical and data teams
- Excellent attention to detail and ability to manage multiple campaigns simultaneously
- Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable
- Able to work independently in a fully remote environment
Benefits:
- Fully remote working with minimal meeting overhead
- Ownership of CRM across 12 international markets
- Established business with resources and budget to execute ambitious CRM initiatives
- Freedom to test, learn, and implement new ideas
- Competitive, above-market compensation
- KPI-linked bonus connected directly to CRM and business performance
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