Customer Advocacy Manager
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Job Description
Customer Advocacy Manager building Kantata’s SaaS customer advocacy and reference program. Turning customer success into stories, references, reviews, and measurable revenue influence.
Responsibilities:
- Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement
- Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases
- Produce case studies, videos, testimonials, executive stories, and quantified proof points
- Manage sales reference requests by matching prospects with relevant customers while protecting relationships and preventing advocate fatigue
- Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms
- Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs
- Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations
- Create recognition and engagement opportunities for customers
- Maintain customer permissions, participation history, approved assets, and reference profiles
- Measure advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact
Requirements:
- Significant customer advocacy, customer reference, or customer marketing experience in B2B technology or SaaS
- Experience building and scaling a formal advocacy or reference program
- Proven success supporting strategic sales opportunities with customer references
- Strong experience developing case studies, customer videos, testimonials, and event speakers
- Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms
- Exceptional executive presence and ability to build trusted relationships with senior customer leaders
- Outstanding interviewing, writing, storytelling, and presentation skills
- Excellent program management and extraordinary attention to detail
- Reputation for responsiveness, sound judgment, and consistent follow-through
- Ability to balance urgent business needs with thoughtful stewardship of customer relationships
- Experience using CRM, reference-management, project-management, and reporting tools
Benefits:
- Participation in the Company Bonus Plan
- Strong work-life balance
- Collaborative and engaging culture
- Learning from experienced professionals
- Vibrant, collaborative, and devoted team environment
- Inclusive workplace
- Equal Opportunity Employer
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