Customer Advocacy Manager
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Job Description
Customer Advocacy Manager overseeing global customer advocacy program at Thales. Elevating customer voices and transforming success stories into impactful marketing collateral.
Responsibilities:
- Manage day-to-day operations of the global customer advocacy program, including strategy, coordination and execution
- Align with product business line leaders on overall customer story themes and focus areas
- Partner with sales, customer success managers, and regional marketing to identify strong candidates for advocacy initiatives
- Conduct customer interviews and collaborate with product marketing on translating customer stories into case studies, video, web, and social media assets
- Ensure customer stories align with key messaging, cybersecurity solutions, and priority industry use cases.
- Secure customer participation in key Thales initiatives including analyst reports, product audit interviews, SKO customer panels
- Establish processes to track advocacy activity, measure impact, and grow participation (i.,e. reference database, SFDC tool etc.)
- Create quarterly advocacy reports; share with sales, marketing, regional marketing, product marketing, and customer success leadership
- Produce other customer-facing content: Nurture stream, ROI / business-impact reports and benchmarks
Requirements:
- Bachelor’s degree in Business or Marketing or another related field of study or equivalent work experience
- 5-8 years’ experience in customer marketing, advocacy, or reference programs. Cybersecurity experience preferred.
- Strong written and verbal communication to effectively translate customer stories into high-impact marketing assets
- Proven ability to build strong rapport and cross collaboration with internal stakeholders (product marketing, sales, customer success, regional marketing) and customers
- Highly motivated and able to multitask; work with a sense of urgency
- Highly detail oriented, organized, and able to prioritize assigned tasks
- Experience using Salesforce, Allego, reference tracking tool
- Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
Benefits:
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
- Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
- Company paid holidays and Paid Time Off
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
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