Customer Lifecycle Marketing Intern
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Intern supporting Customer Lifecycle Marketing initiatives for Fleet Card programs at WEX. Collaborating across teams to enhance customer experiences and optimize marketing strategies.
Responsibilities:
- Support key initiatives to drive marketing team goals and deliver ROI across acquisition, engagement and cross-sell initiatives.
- Curating a library of existing and new marketing journey presentations to guide historical context and future strategies for customer lifecycle initiatives.
- Assist with managing multiple projects and priorities to successfully deliver on goals and objectives.
- Distill and summarize information to package in presentations, and communicate campaign strategies & results back to leadership.
- Process data and determine recommendations to optimize campaign performance.
- Support production, execution and reporting functions for marketing channels including email, web, in-app, agent phone calls, SMS and mail.
- Work with the creative team to oversee development of creative concepts that align with, support, and elevate the customer value proposition for the Fleet Card programs.
- Expect to learn the ability to draft creative briefs, perform copy editing and proofing of marketing collateral for customer-facing materials, as well as develop decks for internal documentation.
- Cross-functional collaboration with internal and third party agencies for creative development, data analysis, and technical deliverables.
- Communicate with internal stakeholders to relay project status, troubleshoot problems, and successfully complete marketing initiatives.
Requirements:
- Rising sophomore, junior or senior student, in an undergraduate degree/certificate-seeking accredited program.
- Majors/Concentrations in Digital Marketing, Business Administration with focus in Marketing, Marketing Analytics, Marketing Automation or Project Management are a plus but not required.
- Eager and willing to learn.
- Self-starter; highly motivated with attention to detail, strong written and verbal communication skills, including presenting information.
- Experience using multi-channel marketing strategies and executing campaigns is a plus.
- Proficient in Microsoft Word, Excel, PowerPoint, G-Suite.
- Exposure to Salesforce, Figma, and/or Monday.com is a plus.
- Ability to navigate a fast-paced environment, including planning and execution with firm deadlines.
- Ability to work in a dynamic, collaborative environment.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement savings plan
- Paid time off
- Health savings account
- Flexible spending accounts
- Life insurance
- Disability insurance
- Tuition reimbursement
Similar Jobs
Senior Manager, Consumer Marketing, Health Management
Sr Manager of Consumer Marketing leading the health management portfolio at Myriad Genetics. Overseeing marketing campaigns and agency partnerships for effective consumer engagement.
Marketing Assistant – Part-Time
Marketing Assistant supporting digital marketing and content initiatives for brand visibility. Duties include website maintenance, content creation, SEO optimization, and marketing support.
Strategic Marketing Analyst – Mid-level
Field Marketing Analyst executing B2B marketing strategies and managing brand presence at events. Responsible for competitive intelligence and operational marketing at Mercos.
Lifecycle Marketing Manager
Lifecycle Marketing Manager at Berry Law activating and monetizing a contact database through email execution and automated nurture programs. Driving lifetime value and long-term engagement via intelligent segmentation and automation.
Marketing Coordinator
Support execution of European marketing plans and manage events in a competitive marketplace. Collaborate with teams to align marketing strategies and ensure successful product adoption.
Marketing Coordinator
European Marketing Coordinator supporting execution of marketing plans and events across Europe. Requires strong organizational skills and ability to manage multiple priorities in a collaborative environment.
Director, Partner Marketing Co-Op
Director, Partner+ Marketing Co-Op managing OEM partnerships and driving revenue growth for Cox Automotive. Working remotely to develop listings Co-Op revenue and client relationships.
Marketing Specialist – Product
Marketing Specialist responsible for supporting and managing marketing initiatives within a pharmacy benefit management context. Collaborating with cross-functional teams to execute strategies effectively.
Marketing and Branding Intern
Intern position at OneDigital helping with marketing campaigns and client support. Involved in content development and collaboration with sales consultants.
Scientific Marketing Content Manager
Marketing Content Manager translating complex scientific concepts into clear marketing messages. Collaborating with sales and product teams to support brand positioning as a trusted scientific partner.
Marketing Associate
Marketing Associate supporting the execution of digital marketing campaigns at Hi Rasmus. Contributing to evidence-based autism care accessibility through engaging content and social media management.
Senior Director, Account-Based Marketing
Senior Director of Account-Based Marketing at GeneDx leading the account-based growth strategy across segments. Collaborating with teams to enhance pipeline quality and impact.
Account Specialist – Higher Education Enrollment
Account Specialist at enrollmentFUEL overseeing client-partner campaigns for higher education enrollment marketing. Collaborating with teams to ensure effective campaign execution and client satisfaction.
VP, Marketing
VP of Marketing leading brand strategy and marketing execution for Pager Health, a connected health platform company. A key leadership role focused on healthcare brand positioning and engagement.
Marketing Manager
Marketing Manager at Hawthorne Residential Partners ensuring effective marketing strategy and brand presence in local markets. Leading to support leasing goals and elevate resident experience across properties.
Senior Director, Marketing Transformation
Senior Director of Marketing Transformation & Analytics leading MarTech strategy for GE HealthCare. Overseeing marketing technology ecosystem and analytics capabilities across US and Canada.
Senior Manager, Enrollment Marketing
Senior Manager for Enrollment Marketing at Visana Health, driving membership conversion in women’s health. Managing B2B2C campaigns with a focus on client collaboration and performance metrics.
Integrated Marketing Manager
Integrated Marketing Manager developing marketing strategies for OpenAI's products. Leading cross-functional collaboration to engage diverse audiences through integrated campaigns.
Marketing Coordinator
Marketing Coordinator handling client communication and organizing tasks for marketing initiatives. Working remotely in Eastern Europe to ensure smooth project execution and client satisfaction.
Marketing Coordinator
Marketing Coordinator managing client communications and project coordination remotely for a global marketing team. Highly organized and detail-oriented role suitable for proactive individuals.