Data Administrator – CRM, Client Data
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Job Description
Data Administrator maintaining Salesforce CRM data for a hospitality and automotive performance technology company. Ensuring accurate imports, deduplication, reconciliation, and scalable data quality workflows.
Responsibilities:
- Own the health, accuracy, and completeness of client and customer data within the CRM
- Scrub, standardize, and deduplicate high-volume data files from clients, partners, and internal teams
- Match and merge duplicate records across accounts, contacts, and leads
- Establish and maintain data quality standards, naming conventions, and validation rules with the CRM administration team
- Process recurring data file updates by mapping incoming files against existing CRM records
- Update hotel-level attributes such as brand, management company, room count, region, and status
- Reconcile discrepancies between source files and CRM data, investigating and escalating conflicts or anomalies
- Prepare and execute imports of field and sales data into Salesforce as leads, accounts, contacts, and opportunities
- Perform pre-load data hygiene and duplicate checks
- Use Salesforce Data Loader, Data Import Wizard, or comparable tools for inserts, updates, and upserts with field mapping and error handling
- Validate post-load results and correct errors promptly
- Serve as a primary steward of customer, contact, account, and lead data across the CRM
- Monitor data quality and identify continuous improvement opportunities
- Enrich records with missing or outdated information using approved data sources
- Document data management processes, mapping specifications, standards, and load procedures
- Use and evaluate AI and automation tools for data cleaning, matching, enrichment, quality monitoring, and recurring workflows
- Partner with reporting and analytics teams to ensure underlying data is reliable, consistent, and appropriately structured
Requirements:
- 2+ years of experience in data administration, data management, CRM operations, or a similar data-focused role
- Hands-on Salesforce CRM experience, including experience performing data imports using Data Loader, Data Import Wizard, or comparable tools
- Strong Excel skills, including VLOOKUP/XLOOKUP, pivot tables, text functions, and data-cleaning techniques
- Demonstrated experience working with large data sets and high-volume data files
- Proven experience with data hygiene, deduplication, record matching, and reconciliation
- Understanding of CRM data structures and the relationships between leads, accounts, contacts, and opportunities
- Exceptional attention to detail and a highly methodical, process-driven approach to work
- Ability to independently manage recurring data update cycles, competing priorities, and deadlines
- Strong problem-solving skills with the ability to investigate discrepancies and determine appropriate solutions
- Working knowledge of modern AI tools and demonstrated ability to use AI assistants or AI-enabled technology to improve data-related workflows and productivity
- Willingness and ability to learn and adopt new AI and automation technologies
- Experience within the hospitality or hotel industry, including familiarity with hotel brands, flags, management companies, and property-level data, preferred
- Experience with data quality or deduplication tools such as DemandTools, Cloudingo, or similar platforms preferred
- Experience with Salesforce Einstein, Agentforce, AI-assisted matching/enrichment tools, or other AI-powered data capabilities preferred
- Basic understanding of data governance principles preferred
- Salesforce Administrator certification or relevant coursework is a plus
Benefits:
- Employer contribution toward company sponsored health plans
- Dental & Vision plans offered
- Employer paid Short-term Disability
- Employer paid Long-term Disability
- Employer paid Life Insurance Policy ($100,000)
- Employer paid Accidental Death & Dismemberment Policy ($100,000)
- 401K participation, with 4% Employer Matching Contribution
- Paid Time Off and annual holiday closure
- Parental Leave (Maternity, Paternity, and Adoption Leaves)
- Up to 10% incentive based on company EBITDA performance
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