Demand Generation Manager, HubSpot
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Job Description
Demand Generation Manager leading HubSpot, paid media, and analytics for Instructional Empowerment. Driving qualified leads and pipeline growth to improve teaching and learning nationwide.
Responsibilities:
- Lead the planning, execution, and optimization of integrated marketing campaigns
- Develop demand generation programs across email, paid digital advertising, webinars, events, landing pages, and website content
- Coordinate campaign execution across multiple marketing channels
- Serve as the primary HubSpot administrator
- Manage CRM data, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting
- Build automated nurture campaigns and improve lead lifecycle management
- Plan, launch, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns
- Manage campaign budgets and improve performance through testing and optimization
- Analyze campaign performance and provide actionable recommendations
- Develop dashboards and reports measuring marketing effectiveness and pipeline contribution
- Conduct A/B testing on messaging, audiences, creative assets, and landing pages
- Partner with Sales and Executive Leadership to align marketing initiatives with business development priorities
- Translate product capabilities into customer-focused messaging
- Support go-to-market initiatives and campaign planning
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
- 5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment
- Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth
- Hands-on experience administering HubSpot or a comparable CRM/marketing automation platform
- Experience with workflows, segmentation, lead scoring, reporting, and campaign automation
- Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads
- Strong analytical skills using campaign metrics and performance data to drive continuous improvement
- Excellent written and verbal communication skills
- Ability to translate complex products or services into compelling customer-focused messaging
- Experience collaborating with Sales, Product, and Executive Leadership
- Preferred: Experience marketing K–12 education products or services to school district leaders and educational decision-makers
- Preferred: Advanced HubSpot administration, PPC strategy, marketing funnel optimization, product launches, HubSpot certifications, GA4, and Google Tag Manager
- Candidates must be located in the Eastern or Central Time Zone
- Must be legally authorized to work in the United States without requiring visa sponsorship now or in the future
Benefits:
- Multiple medical plan options, including a 100% employer-paid health plan
- HSA and FSA options available to save for medical expenses
- Employer-funded HSA contributions for those participating in eligible healthcare plans
- Company-paid dental, vision, life, STD, and LTD coverage
- 15 days of PTO available in your first year of employment
- 8 paid holidays, plus 2 floating holidays
- 401(k) with a 4% company match
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