Demand Generation Manager
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Job Description
Demand Generation Manager driving B2B demand generation and qualified pipeline growth for Coupa’s AI-powered spend management platform. Optimizing multi-channel campaigns across North America.
Responsibilities:
- Drive high-quality lead generation through multiple channels and partner with sales development and marketing operations to convert leads into qualified North American new-logo pipeline
- Execute demand generation strategies through email, webinars or virtual events, content syndication, and third-party programs
- Use data and analytics tools to measure program effectiveness, track KPIs, and report to stakeholders
- Apply a test-measure-learn approach to optimize programs and results
- Implement lead nurturing programs across the sales funnel
- Partner with Product Marketing, Content, and Customer Marketing teams to execute demand generation programs
- Report to the Director of Integrated Marketing
- Support Coupa’s pipeline and revenue goals
Requirements:
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Experience marketing to Procurement or Supply Chain personas highly preferred
- Experience with funnel metrics and levers for generating qualified leads and accelerating pipeline velocity
- Salesforce.com and Marketo experience required
- Tableau experience preferred
- Experience with Outreach, ZoomInfo, or LinkedIn Sales Navigator preferred
- Ability to navigate ambiguity in a fast-paced environment
- Growth mindset and agility to adapt to evolving opportunities
- Excellent organizational skills
Benefits:
- Two company-wide paid wellness days off each year
- Paid day off on your birthday or another day within your birthday month
- 40 hours of paid volunteer time off annually
- Free, confidential, 24/7/365 Employee Assistance Program counseling and resources
- Business travel protection through Zurich Travel Assist
- Monetary referral bonuses for successful employee referrals
- Location-specific comprehensive medical/dental insurance
- Location-specific retirement/pension plans
- Location-specific life or accident protection
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