Demand Generation Manager
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Job Description
Demand Generation Manager at Fieldguide leading strategic marketing campaigns and leveraging AI to enhance B2B engagement in a remote-first company.
Responsibilities:
- Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement.
- Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels
- Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
- Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation. Leverage AI to automate as much as possible.
- Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.
Requirements:
- 4–7 years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing
- Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less
- Execution excellence, with a track record of bringing campaign plans to life
- Strong project management skills, able to juggle multiple campaigns, coordinate cross-functional stakeholders, and consistently hit deadlines in a fast-paced environment
- Proven track record building and executing email nurture programs and lifecycle campaigns end-to-end
- Hands-on experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization
- A bias for action, someone who moves fast, tests often, and iterates based on results
- A collaborative, team-first mindset and strong cross-functional communication skills
Benefits:
- Competitive compensation packages with meaningful ownership
- Unlimited PTO
- 401k
- Wellness benefits starting your first day
- Technology & Work from Home reimbursement
- Flexible work schedules
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