Demand Generation Manager
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Job Description
Demand Generation Manager at insightsoftware responsible for planning and executing marketing campaigns across various channels. Collaborating with sales and content teams to drive leads.
Responsibilities:
- Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events
- Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency
- Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas
- Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance
- Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead
- Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.
Requirements:
- 3–5 years of B2B demand generation experience
- Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce
- Experience using web analytics tools to monitor and report on campaign performance
- Foundational understanding of B2B buyer journeys and intent-based marketing concepts
- Ability to write performance-oriented copy and provide creative direction to design and content teams
- Strong organizational skills with the ability to manage multiple programs simultaneously
- Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
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