Demand Generation Manager
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Job Description
Demand Generation Manager building multi-channel campaigns for Osano’s data privacy and compliance platform. Driving qualified pipeline, optimizing paid media, and translating funnel data into revenue growth.
Responsibilities:
- Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against revenue goals.
- Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.
- Own Osano's in-house paid media program across Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT.
- Partner with Sales to align campaigns with target accounts, pipeline priorities, and go-to-market needs.
- Collaborate with Product Marketing and Content on campaign messaging, offers, and assets.
- Work with Revenue Operations to configure campaign lead flows, attribution, and reporting in marketing and CRM systems.
- Monitor campaign performance and pipeline contribution and identify investment opportunities.
- Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue.
- Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior.
- Test and optimize messaging, channels, creative, audiences, and conversion paths.
- Help refine Osano's account-based marketing strategy and execute programs for high-value accounts.
- Manage campaign budgets and recommend spend allocation.
- Maintain campaign tracking, reporting, and attribution with Marketing Operations.
- Track demand generation trends, channels, and tools and bring new experiments to the team.
- Share campaign insights and recommendations with Marketing, Sales, and other stakeholders.
- Generate qualified pipeline, improve funnel conversion, build scalable campaigns, provide performance visibility, and align Marketing and Sales.
Requirements:
- 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology.
- Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue.
- Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation.
- Experience across email, paid media, content, webinars/events, and account-based marketing.
- Hands-on experience running paid search and LinkedIn campaigns directly in the platforms, with a track record of scaling spend efficiently.
- Strong analytical skills and ability to interpret campaign and funnel data and turn insights into action.
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting.
- Ability to own projects independently and move between strategy and hands-on execution.
- Strong project management skills for managing multiple campaigns, stakeholders, deadlines, and priorities.
- Experience partnering with Sales, Revenue Operations, Product Marketing, and Content.
- Curious and experimental approach to testing ideas and improving performance.
- Clear communication skills to explain campaign strategy and performance to stakeholders.
Benefits:
- Competitive compensation + ownership interest for an early stake in our success!
- Unlimited paid time off with a requirement to take at least two weeks off per year.
- Paid parental leave for all new parents.
- Medical, Dental, and Vision Insurance via Aetna; Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50%.
- A fully, permanently remote company so you can work from anywhere in the U.S.
- MacBook + $600 to craft your home workspace.
- Annual company trip designed to foster connection, creativity, and fun together.
- Mental health benefits with free memberships to mindfulness + talk therapy services.
- A well-defined career path with opportunities to learn competencies, skills, and concepts and receive recognition for progress.
- Supportive leadership and peers.
- Opportunity to receive a Certified Information Privacy credential.
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