Demand Generation Manager
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Job Description
Demand Generation Manager at Balto, building AI Workforce for contact centers through data-driven campaigns and strategic marketing initiatives.
Responsibilities:
- Run multi-channel campaigns that drive pipeline like a freight train
- Build lead nurture flows that actually work (no spray-and-pray nonsense)
- Partner with Sales to drive MQLs to SQLs to $$$
- Own programs end to end, from the big idea to the “here’s what the numbers say” readout
- Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly
- Put together the content: topic, agenda, slides, and messaging that people actually want to show up for
- Drive registration and attendance: promotion, email, social, and outbound working together to fill the room
- Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show
- Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline
- Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings
- Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out
- Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks
- Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels
- Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should
- Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences
- Optimize the full funnel for conversion, from ad click and cold email to closed-won
- Own your corner of HubSpot (and make it your playground)
- Set up automations that work while you sleep
- Track attribution like a hawk and make reporting actually useful
- Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust
- Craft go-to-market plans that don’t get ignored
- Create customer stories, launch assets, and messaging that hits
- Show the world how Balto’s AI is actually changing the game
- Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game.
Requirements:
- Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops)
- Extremely detail-oriented. You catch the broken link, the wrong merge field, and the typo in the subject line before anything ever goes out
- Genuinely excited to build and create from the ground up, not just maintain what already exists
- Experience running webinars end to end, from platform setup to post-event lead nurture
- Experience working with Sales and BDR/SDR teams on outbound: you get sequences, target account strategy, and what makes a rep’s outreach actually land
- Comfortable running social media for a brand and building an audience
- You know your way around HubSpot, landing page builders (WordPress), and analytics tools
- You’ve actually run A/B tests (not just read about them on LinkedIn)
- You write killer copy that converts, not just “clever,” but effective
- You’re data-obsessed and results-driven: if it doesn’t move the needle, it doesn’t matter
- You’re AI-Native Balto doesn’t just build AI, we live it. AI is how we work every single day.
Benefits:
- fully remote (work from anywhere in the U.S.)
- smart and supportive AI-obsessed teammates
- real ownership with a clear path to grow
- great benefits like healthcare
- 401(k)
- unlimited PTO
- learning stipends
- and more.
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