Demand Generation Manager
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Job Description
Demand Generation Manager driving multi-channel pipeline for Aptitude 8, a HubSpot CRM and RevOps consultancy. Optimizing paid media, automation, AI workflows, and campaign ROI.
Responsibilities:
- Plan and execute multi-channel campaigns across digital, email, and events
- Manage paid media and conversion optimization
- Own marketing automation, database health, and lead scoring in HubSpot
- Build AI-enabled operations workflows, including Clay enrichment, AI-assisted list building, and automated lead routing
- Own audiences and segmentation
- Align with Sales and Partnerships to optimize lead handoff and SQL quality
- Track performance, create AI-assisted dashboards, and analyze campaign ROI
- Lead customer marketing initiatives, including reviews, upsell nurtures, and referral programs
- Serve as a HubSpot subject matter expert and build demos for marketing and partnerships content
- Support partner marketing execution and campaign deployment
- Use Content Manager to support campaigns with relevant content
- Coordinate campaign logistics, sponsors/partners, and materials with the Marketing Coordinator
- Develop event strategy with the Director of Marketing
- Manage events and prepare event reporting and ROI analysis
Requirements:
- 5+ years in demand generation roles or marketing roles, preferably in a B2B or agency setting
- Experience owning paid campaigns, marketing automation, and pipeline reporting
- Expert-level HubSpot knowledge
- Fluency in AI-enabled GTM tools, including Clay, ChatGPT/Claude, Zapier/Make, etc.
- Ability to work cross-functionally with sales, partnerships, and delivery
- Understanding of customer marketing initiatives and lifecycle engagement
Benefits:
- Remote flexibility
- 401k
- Great benefits
- Meaningful work
- Growth opportunities
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