Demand Generation Specialist
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Job Description
Demand Generation Specialist scaling multi-channel campaigns for PureCars’ automotive AI data and marketing platform. Driving dealer-group pipeline through ABM, automation, and funnel optimization.
Responsibilities:
- Launch and scale multi-channel demand-generation campaigns across email, paid social, and search
- Design targeted buyer journeys using dealer group intelligence, buying group dynamics, and industry signals
- Collaborate with the Campaign Operations Manager and incorporate execution and creative perspectives into campaign strategy
- Partner with the Director, Product Marketing and Demand Generation to define and operationalize named dealer-group strategies, segmentation models, and buying group engagement
- Execute coordinated account-based marketing programs that nurture dealer groups through the customer journey
- Measure campaign performance across channels and run continuous experiments to improve engagement, conversion, and pipeline generation
- Optimize conversion across the full funnel, from lead acquisition through opportunity creation
- Architect and operate the marketing automation engine for lead acquisition, campaign execution, reporting, and funnel insight
Requirements:
- 4+ years of experience in B2B marketing at a growth-stage company
- Proficiency with Salesforce, Salesforce Account Engagement, and HubSpot for campaign management, automation, and reporting
- Experience with AI marketing tools and workflows that meaningfully enhance performance
- Exceptional oral and written communication skills, with the ability to adapt campaigns across segments, roles, and audiences
- Builder mindset; proactive in identifying problems and shipping solutions
- Data-driven aptitude using dashboards and performance metrics to guide strategy and track pipeline and revenue impact
- Comfortable working in a small team where campaign strategy is shaped together
- Ability to thrive in a fast-paced environment and adapt to shifting priorities with partial guidance
- Experience in automotive retail or dealership technology preferred, but not mandatory
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
- Experience marketing to both individual automotive dealers and large enterprise dealer groups
- Familiarity with automotive retail technology landscape, including CRM, CDP, data mining, digital advertising, or service marketing tools
Benefits:
- Health, dental, and vision insurance
- 401(k)
- Paid parental leave
- Open PTO policy
- Work from anywhere
- Direct access to executive leadership through recurring town halls, direct conversation, and mentorship
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