Digital Advertising Analyst
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Job Description
Digital Advertising Analyst optimizing Google and Facebook campaigns for Fullpath, an AI-powered automotive retail technology company. Supporting Customer Success Managers with analytics, budgets, and campaign performance.
Responsibilities:
- Support Customer Success Managers with executing campaign strategies using proprietary ad technology
- Execute custom campaigns, ad copy, and budget updates for mid-market customers
- Make proactive suggestions and monitor budget pacing
- Partner with retail customers to optimize paid advertising campaigns and ensure correct pacing
- Help onboard new customers with proposed digital advertising strategies
- Provide insights and create or edit campaigns with Retail Customer Success Managers
- Implement budget recommendations and provide performance feedback
- Serve as an internal resource for campaign performance insights
- Train Customer Success Managers and clients on dashboard capabilities
- Collaborate with Product on common client concerns and requests
- Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI
- Understand client goals, objectives, and performance expectations
- Advise clients on optimization and bidding techniques
- Troubleshoot and resolve DigAd issues
- Use advanced data analytics tools to derive actionable insights
- Identify trends, patterns, and optimization opportunities across accounts
- Report to the Director of Advertising Operations
Requirements:
- 3+ years working in the automotive, SaaS, and advertising space
- 2+ years experience with ad tech platforms
- Strong written and speaking communication skills
- Ability to present on camera in a remote/hybrid setting with internal and external customers
- Excellent troubleshooting skills
- Positive approach to all situations and ability to self-solve
- Bachelor's degree in marketing or work equivalent required
- Google Ad certification required
- Legal authorization to work in the United States without employer sponsorship now or in the future
- Ability to sit for extended periods and perform extensive computer work
- Ability to perform job duties from a home office using necessary technology and maintaining productivity
- Regular, reliable attendance and punctuality
Benefits:
- Competitive compensation & comprehensive benefits
- Flexible, family-friendly environment that supports work-life balance
- Global team of innovators, collaborators, and go-getters
- Cutting-edge AI technology
- Fast-paced startup culture with opportunities for learning, growth, and ownership
- Feedback, initiative, and mutual success culture
- Medical, Dental, Vision, Disability, Life/AD&D, EAP
- 15 vacation days per year to start
- 80 hours of sick leave
- 12 paid holidays
- Paid parental leave
- 401k with company match
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