Digital Marketing Specialist – Salesforce Projects
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Job Description
Digital Marketing Specialist leading lead capture and conversion channels in Brazil. Optimizing Salesforce for marketing operations and ensuring seamless customer interactions.
Responsibilities:
- Lead the roadmap and implementation of lead capture channels (WhatsApp, chat, forms, call tracking)
- Structure and optimize customer interaction channels, ensuring responsiveness and improved conversion
- Serve as Salesforce key user for Marketing and Lead Management, driving its continuous evolution
- Manage lead capture, routing and lifecycle in the CRM, ensuring data quality and governance
- Identify improvements and implement optimizations in processes, flows and automations within Salesforce
- Monitor funnel and pipeline performance, generate insights and run A/B tests to increase conversion
- Translate business needs into scalable solutions, develop playbooks, train teams and collaborate with Marketing, Sales and IT
Requirements:
- Bachelor's degree in Marketing, Business Administration, Engineering or related fields
- Experience in Digital Marketing, Marketing Operations, Demand Generation or Revenue Operations
- Hands-on experience with Salesforce (required), including lead management, routing logic, report creation and lifecycle processes
- Experience implementing or managing tools such as website chat / conversational marketing, call tracking, forms and landing pages
- Strong understanding of: sales pipeline, lead management processes, funnel metrics (MQL, SQL, conversion rates), campaign-to-revenue flow
- Advanced English for all types of communication
- Intermediate Spanish (a plus)
- Experience collaborating with cross-functional teams (Sales, Marketing, IT)
- Experience in project management and process implementation
- Experience with Google Analytics (GA4) and other digital analytics tools
Benefits:
- Remote work
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