Director, Client Sales – Media Solutions
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Job Description
Director of Client Sales & Insights driving revenue growth for Circana's media solutions. Responsible for managing Audiences revenue pipeline and strategic client relationships.
Responsibilities:
- Manage a Revenue Pipeline for Audiences Solutions: own, build, and progress a strategic pipeline through consultative selling and closing of Audiences deals, with clear accountability for revenue outcomes
- Compete and Position Circana’s Value: consistently articulate Circana’s differentiation within the broader GTM strategy, driving client-side Audiences adoption, usage, and implementation to unlock incremental revenue
- Drive Prospect & Client Growth: identify and pursue opportunities to expand GM client relationships by aligning Circana’s data and software solutions with their strategic goals and GTM priorities; lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing with a focus on revenue generation
- Collaborate Cross-Functionally to Win: partner with GM Media Sellers, Solutions, Mix Directors, Client Insights, and Analytics teams to design and deliver integrated, revenue-driving measurement solutions – connecting media products into a cohesive GTM story for GM clients
- Build Strategic Relationships: develop and maintain strong relationships with key stakeholders, including decision-makers and influencers, to advance strategic opportunities and accelerate revenue realization
- Utilize Sales Tools and Platforms: leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements, strengthen GTM execution, and enhance solution-driven revenue delivery
- Achieve Revenue Targets: meet or exceed individual and team sales goals through disciplined pipeline management, strategic account planning, and proactive opportunity advancement
- Inform Product and Strategy: serve as the voice of GM internally – sharing client feedback, competitive intelligence, and category-specific insights to refine GTM strategy and strengthen Circana’s revenue potential in this vertical
- Apply Advanced Analytical Thinking : conceive, manage, and deliver fact-based analyses – partnering with Solutions teams to develop learning agendas and deliver insights that inform client GTM strategies and drive measurable business and revenue impact
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will be considered.
- 4–8 years of experience in media, advertising, or data/insights – with a demonstrated track record of both managing client relationships and driving new business revenue.
- Proficiency in CRM tools (e.g., Salesforce/Dynamics) and strong presentation skills are essential.
- Comfort working with data and experience with media measurement solution such as Media Mix and/or Lift Measurement.
- Experience with Circana’s suite (Unify+, Liquid Data, Intelligence Suite) is a big plus.
- Prior experience working with GM clients is a strong plus.
Benefits:
- paid time off
- medical/dental/vision insurance
- RRSP to eligible employees
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