Director, Direct Response Media
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Job Description
Director of Direct Response Media owns strategy and optimization across broadcast and streaming channels for Los Defensores. Focused on driving qualified in-bound leads and brand consideration in Latino audiences.
Responsibilities:
- Own the strategy, buying, and optimization of Los Defensores' direct-response media across broadcast, streaming/CTV, audio, and emerging channels.
- Full DR media P&L across linear TV, CTV/OTT, streaming, audio/podcast, addressable, and OOH/experiential.
- Vendor and partner negotiation and stewardship — networks, streaming platforms, reps, and outside buying partners.
- Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-scale rigor on new inventory.
- Tight partnership with the Performance (paid digital) team so DR media and paid digital are read as one funnel, not two scorecards.
- Reporting: media audit baselines, investment-vs-actuals, and a clear narrative connecting media spend to lead volume, quality, and brand health.
Requirements:
- 8+ years in direct-response media buying/planning with a documented record of hitting volume and efficiency targets at scale (multi-million-dollar budgets).
- Genuine fluency in today's DR toolkit — programmatic/addressable TV, CTV/OTT, attribution and incrementality methods, MMM, first-party-data-informed targeting — not just legacy linear spot buying.
- Proof you've integrated brand and performance: a case where you defended or expanded upper-funnel investment using measurement, and it paid off downstream.
- Strong negotiation and partner-management track record.
- Analytical command — comfortable owning the numbers, building the model, and presenting it to C-suite.
Benefits:
- 3 Weeks Paid Time Off
- 12 Weeks of Guaranteed Paid Parental Leave
- Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
- 401(k) Retirement Savings Plan
- Wellness Initiatives/Employee Assistance Program
- Rewards and Recognition Programs
- Career Development Opportunities
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