Director, Engagement Strategy
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director leading data-driven engagement marketing and a team of seven for Lyra Health, an evidence-based mental health care provider. Building scalable customer communication strategies, playbooks, and AI-enabled operations.
Responsibilities:
- Lead high-impact initiatives connecting more people to mental health care through data-informed marketing
- Report directly to the Senior Director, Customer Marketing
- Drive strategic member communication programs across Lyra’s book of business, focusing on large and complex accounts
- Manage and mentor a team of 7 Engagement Strategy Managers
- Elevate the team from execution to strategic consulting and operational excellence
- Shift employers from basic benefits promotion to embedding Lyra’s marketing within broader operational and business goals
- Partner with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance
- Build scalable frameworks that meet customer needs, drive Net Revenue Retention, and support efficient company growth
- Own the team’s annual strategy, budget, and quarterly initiatives
- Establish operational strategy and governance, including standardized tools, templates, and AI-enabled processes
- Translate data and funnel metrics into customer-facing stories and targeted marketing turnaround plans
- Create and maintain scalable marketing playbooks by industry, customer tenure, segment, and product configuration
- Analyze and report performance, connecting communication-program results to business impact and customer health outcomes
- Maintain sustainable workloads and protect the team’s strategic thinking capacity
Requirements:
- 10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing
- At least 5 years successfully managing and developing a team
- Digital health or fast-growing technology company experience preferred
- Proven track record of developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments
- Exceptional ability to translate complex data and metrics into compelling strategic insights for internal executives and external client benefits leaders
- Demonstrated success in customer-facing roles persuading diverse customer stakeholders to adopt marketing recommendations
- Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations
- Ability to work independently while proactively managing teams and objectives
- Background in healthcare or employee benefits highly preferred
- Genuine passion for mental health
- Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus
Benefits:
- Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
- Lyra for Lyrians; coaching and therapy services
- Equity in the company through discretionary restricted stock units
- Competitive time off with pay policies including vacation, sick days, and company holidays
- Paid parental leave
- 401K with up to 3% matching
- Monthly tech allowance
- Well-being perks and activities
- Surprise swag
- Regular community celebrations
Similar Jobs
Commercial Director – Latin America
Commercial Director driving Aristocrat Interactive’s regulated online gaming expansion across Latin America and South Africa. Building operator relationships, commercial strategies, revenue growth, and market entry initiatives.
Director, Institutional Giving – Foundations & Grants
Institutional giving director growing foundation and government grants for Partnership for a Healthier America. Leading proposals, funder relationships, compliance, and development staff.
Director, Corporate Accounts – Siding & Accessories
Director leading strategic distribution accounts for Cornerstone Building Brands, a North American exterior building-products manufacturer. Driving profitable growth, negotiations, and executive customer partnerships.
Associate Director, Field Medical Affairs – Senior Medical Science Liaison
Field Medical Affairs leader supporting oncology stakeholders and clinical studies across the western United States. Building KOL relationships and executing regional medical strategy for Pierre Fabre Pharmaceuticals.
National Access Director
National Access Director preparing payer coverage and reimbursement access for Pierre Fabre’s investigational Tab-cel cell therapy. Supporting treatment centers and financial stakeholders through US launch.
Director, Product – KYB
Director, Product leading Trulioo’s KYB identity verification portfolio for digital identity and business verification. Driving AI innovation, enterprise SaaS growth, and cross-functional product execution.
Director of Foundation Relationships
Foundation fundraising director securing grants for Love Justice International, a Christian nonprofit fighting human trafficking. Building foundation relationships, managing proposals, and driving fundraising revenue.
Director of Strategy – Market Development
Strategy director shaping Taiwan defense-market growth for NODA’s autonomous unmanned-systems technology. Connecting defense stakeholders, acquisition pathways, and operational needs to company strategy.
Director Service Optimization
Director optimizing customer service and revenue-cycle technology at Banner Health. Leading teams, data integration, process innovation, and operational roadmaps.
Director, Distribution
Director leading distribution operations across Ventura Foods’ nationwide food-manufacturing network. Modernizing warehouses, managing 3PLs, reducing costs, and improving customer service.
Development Director
Development Director leading multi-channel fundraising for the American Alpine Club, a climbing nonprofit. Managing major donors, corporate partnerships, grants, and a two-person Development team.
Assistant Director of Communities
Assistant Director building engagement in MWEG’s private online community. Managing Circle operations, member communications, programming, and community-team coordination.
Director, Medicare Advantage Strategy
Medicare Advantage strategy leader shaping Twin Health’s AI-powered metabolic care for members and health plans. Guiding product, clinical, commercial, and market strategy.
Director of Strategic Accounts – SLED Northeast
Director selling Tanium’s AI-powered endpoint management and security platform to Northeast state, local government, and higher-education accounts. Driving complex enterprise sales cycles, partnerships, pipeline, and quota attainment.
Senior Director, Membership & Market Development
Senior Director growing Health Evolution’s healthcare executive membership and partnership revenue. Managing enterprise sales, renewals, expansions, and CEO relationships across payer, provider, and life sciences organizations.
Director, Business Value Services – Public Sector, Higher Education
Salesforce director helping government, education, and nonprofit customers quantify ROI and mission impact. Building business cases and value narratives to accelerate enterprise sales.
Regional Director – Raleigh-Durham, North Carolina Territory
Fidelity Regional Director driving investment-product sales among Raleigh-Durham financial advisors. Providing market insight, portfolio guidance, and client-facing distribution support.
Director, State Government Affairs
Government affairs director shaping Illinois legislation and regulation for AbbVie, a pharmaceutical innovator. Leading lobbying, stakeholder alliances, site selection, and policy advocacy.
Director, Infrastructure
Infrastructure Director leading IT systems for Whip Media’s AI-native streaming-content platform. Overseeing cloud, network, server, storage, security, projects, and infrastructure teams.
Professional Relations Director
Professional Relations Director advancing ZOLL’s cardiac medical-device partnerships and clinician engagement. Leading KOL programs, professional education, clinical insights, and cardiology conference initiatives.