Director, International Commercialization Strategy

Posted 1ds ago

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Job Description

Director of International Commercialization Strategy leading growth for Life360, an app protecting families. Focus on monetization and market expansion beyond the US.

Responsibilities:

  • Develop an integrated monetization strategy across International markets, including Europe, Latin America, Asia, Australia, and New Zealand.
  • Build monetization frameworks and market-specific playbooks for evaluating product readiness and investment prioritization, that translate into actionable go-to-market launch decisions.
  • Partner with Finance and the GM to model scenario analyses, TAM, ARPU sensitivity, and unit economics that directly inform investment cases.
  • Act as the primary commercial strategy partner to the GM of International, helping sharpen priorities, stress-test initiatives, and connect product and commercial decisions.
  • Collaborate across product, growth, marketing, partnerships, and the broader Commercial Strategy team to ensure commercial logic is embedded in everything the International OG ships or invests in.
  • Partner with the Ads and Devices OGs to define the on-ramp for bringing the full Life360 commercial stack to International markets.
  • Define and maintain the KPI framework for International commercial performance, including leading indicators that flag when markets are (or are not) on track.
  • Establish an operating cadence for performance visibility, including dashboards, business reviews, and early-warning signals for course corrections.
  • Track the ROI of commercial bets and bring structured post-mortems when investments underperform.
  • Partner with and influence the CRO and executive team on international commercial strategy, translating complex market dynamics into clear strategic direction and driving alignment across the organization.
  • Operate with influence across a matrixed organization, rallying engineering, product, marketing, and finance behind a shared commercial vision for International.

Requirements:

  • High-growth consumer apps or consumer technology businesses.
  • Proven ownership of pricing and monetization strategy, ideally including experience adapting or designing models for non-US markets with meaningfully different customer economics.
  • Strong financial and analytical foundation with hands-on experience building advanced models (unit economics, LTV, CAC, ARPU sensitivity, TAM, elasticity) that directly inform investment decisions.
  • Deep experience partnering cross-functionally, including with Product, Product Marketing, Finance, Growth, and Engineering, to translate strategy into execution.
  • Exceptional first-principles thinker who synthesizes incomplete data, challenges assumptions, and develops clear points of view in ambiguous, fast-moving environments.
  • Strong operator mindset: comfortable moving between long-range strategy and near-term performance management, QBR prep, KPI design, and operating cadence.
  • Executive-level communication skills, with experience creating crisp narratives for senior leadership and GMs.
  • Trusted advisor profile: someone who pressure-tests plans constructively, rallies teams toward clarity, and balances skepticism with momentum.
  • Experience with consumer mobile apps at scale (tens of millions of MAU) is a strong plus.
  • Exposure to subscription, partnership, and alternative monetization models (microtransactions, telco, data products, ad-supported tiers) is a plus.

Benefits:

  • Competitive pay and benefits.
  • Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
  • 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
  • Employee Assistance Program (EAP) for mental wellness.
  • Flexible PTO and 12 company wide days off throughout the year.
  • Winter and Summer Weeklong Synchronized Company Shutdowns
  • Learning & Development programs.
  • Equipment, tools, and reimbursement support for a productive remote environment.
  • Free Life360 Platinum Membership for your preferred circle.
  • Free Tile Products