Director, Marketing, Part D STARS
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Job Description
Director, Marketing focusing on member marketing strategies for a healthcare organization. Collaborating with cross-functional teams to improve healthcare outcomes for seniors.
Responsibilities:
- Develop and own the member marketing and communications strategy and plan for assigned programs
- Identify and define the member data and insights needed to inform campaign strategy
- Author all member-facing and campaign-supporting communications across formats and channels
- Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital
- Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences
- Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams
Requirements:
- 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, Medicaid, managed care, pharmacy benefit, or chronic disease management
- Demonstrated ability to take a program or business strategy, translate research and behavioral insights into actionable approaches, and independently develop a comprehensive member marketing and communications plan
- Experience developing and managing integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital
- Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences
- Familiarity with Stars measures and how pharmacy, CAHPS, and clinical measures interact to drive overall plan performance
Benefits:
- Equal Employment Opportunity and Affirmative Action • Reasonable accommodations made for individuals with disabilities • Opportunities for personal development • Opportunities to make a difference in the lives of seniors
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